Group Brand Manager, Shopper Marketing

Group Brand Manager, Shopper Marketing – Remote

Come build your career.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:

As a Group Brand Manager- Shopper Marketing you will part of the Shopper Marketing team working as remote worker. This position will lead shopper marketing projects in driving strategic and creative shopper marketing solutions that help connect the DEWALT, CUB CADET, HUSTLER and TROY BUILT brands with our Dealers and Shopper in the Outdoor channel.  These programs include managing Shared Advertising Funds, in-store execution, and Dealer marketing support.  You’ll also get to:
 

• Provides coaching to direct report to enable development of team. 
• Helps address issues and obstacles faced by team to enable project completion and proactively escalates issues to Sr. Marketing Director in timely manner. 
• Oversees developing Shopper Marketing Programs in the Outdoor Channel and aligns recommendations with Marketing Director including Dealer Advertising Programs, creative asset creation to support dealer advertising programs, commercial sell-in support, trade and selling show shopper marketing support and brand standard deployment and consistent implementation of our brands. 

• Oversees Shopper Marketing budgets to ensure spending is in line with plan, ensures team compliance with Finance guidelines and identifies cost savings. 
• Influences Channel and Commercial teams to ensure adherence to brand standards and brands are appropriately brought to life across multiple touchpoints. 
• Coordinates with in-house Studio and external agencies to ensure strategic objectives are being met and creative output is optimized. 
• Writes clear and concise creative briefs, with actionable and specific communication strategies – and can coach direct reports on driving strategic thinking in marketing communication. 
• Analyzes and interprets data to identify and effectively communicate key insights and business opportunities that lead to actionable results – including user / channel research, media / creative learnings, etc. 
• Develops new ideas to bring the right Customer Experience to life and express the Brand DNA. Drives recommendations on Customer Experience elements: Shopper Experience, Product & Package Design, Digital / Online Experience. 

The Person

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good?  In fact, you embrace it. You also have: 

• Bachelor’s degree in marketing, communications, public relations, journalism or related field.  
• 3-6 years’ experience in a marketing or brand role. 
• Proficiency using PowerPoint and strong presentation skills. 
• Excellent analytical, time-management and project management skills with ability to supervise multiple projects. 
• Strong financial management and strategic thinking skills.

The Details:

You’ll receive a competitive salary and a great benefits plan including:

• Medical, dental, life, vision, wellness program, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.  
• Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera® and online university.  
• Belong: Experience an awesome workplace where we have mutual respect and a great appreciation for diversity, equity and inclusion. 
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.  

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!
 

#LI-Remote

#LI-LG1

All qualified applicants to Stanley Black & Decker are cons