Marketing Digital Product Owner

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.

We have the vision of a world where each day is safer and more secure than the one before. These aren’t easy goals to accomplish – but we’re not here for easy. We’re here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

We’re changing the nature of work. Palo Alto Networks is evolving to meet the needs of our employees now and in the future through FLEXWORK, our approach to how we work. From benefits to learning, location to leadership, we’ve rethought and recreated every aspect of the employee experience at Palo Alto Networks.  And because it FLEXes around each individual employee based on their individual choices, employees are empowered to push boundaries and help us all evolve, together.

Job Description

Your Career

The Digital Experience team is looking for an outstanding Marketing Digital Product Owner to join the team and be responsible for shaping the evolution of digital experiences that deliver modern, engaging and dynamic customer experiences. The ideal candidate will have strong digital marketing and project management skills, hands-on experience working in content management systems and will play a critical role in communication and change management for large-scale initiatives. This role will partner closely with GTMs, Channel Partners, Services, SEO, Analytics, UX, Creative Services, Web Production, Marketing Technology, QA teams as well as external agencies to drive digital experiences from inception through execution. 

Your Impact

• Develop long-term strategic goals, think digital first, focus on insights and KPI-driven approach, build strong business cases and support overall digital strategy
• Drive and coordinate cross-functional teams of various partners that include solution marketers, writers, designers, web producers, developers, and QA leads to build and maintain digital experiences on paloaltonetworks.com
• Collaborate with extended teams on digital journeys, user experience, user research, SEO, SEM, optimization, testing, and analytics to deliver measurable and successful digital experiences
• Drive results-oriented digital marketing programs and initiatives
• As an agile team member, accountable for day-to-day project management, gathering and documenting detailed business requirements/epics, stories, scrums, scoring and prioritizing backlog, testing, working with designers and - user acceptance and testing of features and post-production operations management
• Create EPICS, user stories for current and future releases based on the insights, research and business goals
• Build relationships and proactively engage with business partners and team members, advising on content best practices, identifying risks, setting expectations and establishing timelines within larger project plans
• Support Leadership on various levels of value, providing updates around strategy, product, project and progress
• Support governance, process innovations and business process change within marketing

Qualifications

Your Experience

• Bachelor’s Degree required - Masters preferred or equivalent military experience required
• 5+ years of relevant Experience with Product Management principles, Agile and Waterfall models
• Demonstrated experience in managing aggressive timelines and driving teams to success
• Self-Management and supporting others - high performing
• Exposure to Digital, Web, Mobile, Apps, Browsers, Devices and Cloud Technologies
• Experience with enterprise CMS tools like Adobe Experience Manager and supporting tools like Adobe Analytics and Adobe Target is a plus
• Strong analytical and synthesis skills are a must, including the ability to coordinate with the analytics team for reporting, weekly KPI measurement and other web metrics
• Good collaboration skills, team building and coaching skills - leading as well as ability to roll up sleeves and get into the details when necessary
• Experience working directly with partners, Project Management, Creative Services, Web Production, Web Development, and QA teams
• Good understanding of Requirements Gathering, Detailed Agile Stories, Epics, Scrums
• Comfortable using collaboration tools such as JIRA, Confluence, productivity apps like smartsheet, Miro etc.
• Proficient with feasibility analysis - build vs buy situations
• Should be able to independently write requirements from brainstor