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Senior Content Marketing Manager
Analytic PartnersUnited Statesfull_timeVerifiedPosted 16 Dec 2024
About the role
Analytic Partners is a global leader in commercial measurement and optimization, turning data into expertise for the world’s largest brands for almost 25 years. Our holistic approach to decisioning is powered by our industry-leading platform and team of experts, who help leaders make better decisions, faster – unlocking business growth and creating powerful customer connections. With clients in 50+ countries and global offices across New York City, Miami, Dallas, Dublin, London, Paris, Singapore, Shanghai, Munich, Sydney, Melbourne, Charlottesville and Denver, we’re growing fast. And we’re looking for top talent to join us in shaping the future of analytics. To learn more about what we do, visit analyticpartners.com – and see why we’re recognized as a Leader in the industry by independent research firms Forrester and Gartner.
What you’ll be doing:
- Analytic Partners believes that creating engaging and impactful content is at the heart of driving exceptional business results. As a global leader in commercial measurement and optimization, we are seeking a creative and strategic Senior Content Marketing Manager to develop and execute innovative content strategies. This role is critical to elevating our brand, resonating with senior decision-makers, empowering internal teams, and driving measurable conversions across channels and formats.
- Reporting to the Director of Marketing, the Senior Content Marketing Manager will have the opportunity to help shape the voice of Analytic Partners, creating compelling narratives that highlight our leadership in the space.
- Collaborate with internal teams to define and implement a content strategy aligned with business and marketing objectives.
- Create and maintain a content calendar, optimizing content for SEO, audience engagement, and distribution across multiple platforms.
- Develop and manage diverse content formats including e-books, whitepapers, blog posts, social media assets, video scripts, infographics, and new ideas that differentiate Analytic Partners in the market.
- Partner with marketing stakeholders to lead the social media strategy, including content creation, scheduling, monitoring, and platform-specific engagement across LinkedIn, Facebook, Instagram, and X.
- Partner with demand generation and ABM teams to produce enterprise-focused content tailored to strategic accounts and key personas.
- Foster and grow external communities that amplify our brand and highlight the value of our commercial analytics solutions.
- Monitor, analyze, and report on content performance metrics to refine strategies and increase audience engagement.
What we look for in you:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 5+ years of experience in content marketing, copywriting, or similar roles within B2B organizations, preferably in technology, SaaS, or consulting services.
- Proven success in creating content strategies and campaigns that engage enterprise and C-suite audiences.
- Strong portfolio of written content, including long-form articles, social campaigns, and multimedia projects.
- Expertise in crafting content for diverse personas (e.g., marketing leaders, analytics leaders, and business executives) across the customer journey.
- Proficiency in SEO best practices and experience managing content within CMS platforms such as HubSpot and/or WordPress.
- Excellent writing, editing, and project management skills.
- Familiarity with social media tools and analytics platforms.
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