Sr. Manager, Content Marketing (Strategy, Creation & Distribution)

About the Company:

ArcSite is transforming the construction industry with cutting-edge drawing, estimating, and takeoff solutions. Our intuitive software empowers professionals to work faster and smarter—directly from their mobile devices or laptops, with none of the complexity of traditional CAD tools. By streamlining quotes and takeoff reports, we help businesses close deals faster and reclaim valuable time each week. We're a passionate, innovative team on a mission to make CAD accessible and impactful for users across the globe.

About the Role:

We’re looking for a high-impact Content Marketer who thrives at the intersection of storytelling, video, customer insight, and cross-functional collaboration. This role will lead ArcSite’s content engine—from strategy to creation to distribution—across both written and video formats.

We’re seeking someone who can craft polished, professional content for SMB and Enterprise audiences. You’re as comfortable writing a case study or white paper as you are showing up on camera, leading a customer interview, or facilitating a topic-driven video series. You’ll partner closely with Sales, Product, and Customer Success teams—and our customers—to translate real-world scenarios into compelling stories, assets, and insights that fuel demand generation, brand credibility, and customer engagement.

What You’ll Own:

1. Content Strategy & Development

You’ll lead the development of high-quality, multi-format content that supports our full sales and marketing funnel—from awareness through conversion and customer retention.

Types of content you'll create:

• Customer Testimonials – Short-form written and video stories that spotlight our customers' journeys, outcomes, and impact
• Case Studies – Long-form deep dives into customer ROI, workflows, and success metrics
• Thought Leadership – Content exploring industry trends, challenges, and innovations (e.g., digital transformation, AI, customer expectations)
• Product Education – Short-form explainers and videos that simplify technical features and increase product understanding and engagement
• Persona-Based One-Sheeters – Tailored messaging and use cases by buyer type (e.g., CIO, VP of Ops, Procurement)
• Formats include: Blog series, whitepapers, webinars, presentation decks, social video clips, and in-the-field videos

To succeed in this role, you will:

• Build a deep understanding of our product by collaborating with product experts and learning to use it firsthand
• Build a deep understanding of our customers—including their industries, workflows, roles, and pain points—through regular collaboration with Sales and Customer Success
• Conduct direct interviews with customers, partners, and industry experts to surface authentic insights and stories
• Be confident and experienced on camera, leading and producing engaging video content such as walkthroughs, Q&As, and interviews

2. Content Distribution & Amplification

In addition to creating exceptional content, you’ll lead a proactive, multi-channel distribution strategy to ensure it gets in front of the right audience at the right time.

Key channels include:

• Sales Enablement – Create and package content that supports sales workflows, outbound campaigns, and customer conversations
• Performance Channels – Content for Meta, Google search/display, retargeting, and ABX/ABM programs
• Organic Social – Including LinkedIn, YouTube, Facebook, Instagram, and others
• Website & Resource Center – Both gated and ungated formats
• Email Campaigns – In collaboration with lifecycle marketing and nurture programs

You’ll work closely with Marketing and Sales to:

• Optimize each asset for its intended audience and use case
• Repurpose content across channels and funnel stages to maximize impact
• Track and analyze content performance (reach, engagement, conversions) to guide future decisions

3. Customer Collaboration & Advocacy-Led Content

To create relevant, high-impact content, you’ll build close relationships with our most knowledgeable and passionate voices—both customers and industry experts.

This includes:

• Building a pipeline of advocates—not limited to customers—who can contribute to content across formats
• Leading co-creation of content such as webinars, AMA sessions, Q&As, and day-in-the-life stories
• Sourcing and managing user-generated content and advocate-driven spotlights
• Partnering with Sales and Customer Success to identify standout stories, industry