Senior Marketing Specialist
JE Dunn ConstructionAbout the role
Best People + Right Culture. These are the driving forces behind JE Dunn’s success.
By hiring inspired people, giving them interesting and challenging work, enabling them with innovative tools, and letting them share in the company’s rewards, we’ve found a sustainable way to grow in our industry for the last 100+ years.
Our diverse teams around the country strive to enrich lives through inspired people and places everyday, and we need inspired people like you to join us in our pursuit of building perfection.
Role Summary
The Senior Marketing Specialist will provide support to increasingly complex marketing activities including brand management and multi-channel marketing and communications strategies for key verticals and independent brands. This position will be responsible for leading the completion of marketing responses for strategic project pursuits and will direct guidance to department needs associated with project opportunities, events, branding, marketing data, programs and other tasks as needed. This position also provides support for interview preparation and presentations under tight deadlines. All activities will be performed in support of the strategy, vision and values of JE Dunn.
- Autonomy & Decision-Making: Makes decisions on routine matters, provides recommendations to supervisor and refers all exceptions to supervisor.
- Career Path: Marketing Manager
Key Role Responsibilities - Core
MARKETING FAMILY - CORE
- Provides support for strategic marketing and communications for national and regional initiatives.
- Supports the national brand as a brand ambassador, following brand governance and aligning marketing materials and pursuits with the appropriate messaging, aesthetic, tone and voice.
- Prepares, including developing content, proofing and editing requests for proposal and qualification responses.
- Produces presentation materials and deliverables for internal purposes and project pursuits.
- Maintains accuracy of marketing information within the CRM system, which includes internal personnel resumes, external contact records, project records, and knowledge database.
- Creates unique marketing collateral for Business Development and internal departments as requested, ensuring corporate identity is maintained.
- Plans, coordinates or attends events such as trade shows, conferences, client events, and in-house planned activities.
- Prepares, including writing, proofreading and editing award submissions.
- Gathers competitive information and market research to review industry trends and produce effective narratives to effectively market JE Dunn.
- Researches the organizations competitors and provides analysis.
- Supports the development and distribution of the national and regional content calendar, including social media, website and editorial opportunities.
- Partners with corporate communications on events or projects for internal or external press releases, internal newsletters, company intranet, etc.
- Demonstrates commitment to the highest standards of client satisfaction by displaying courtesy and sensitivity and responding promptly to client needs, recognizes and acts upon service opportunities.
- Manages difficult or emotional client situations promptly and efficiently.
- Has responsibility for project and company photography.
Key Role Responsibilities - Additional Core
SENIOR MARKETING SPECIALIST
In addition, this position will be responsible for the following:
- Leads the successful completion of marketing responses for large, complex construction pursuits.
- Supports the development of marketing campaigns to align with strategic marketing and communications plans and national initiatives.
- Prepares, including development of content, for project case studies, and thought leadership and editorial opportunities.
- Prepares, including development of content, for social media channels and the company website.
- Provides information and support for national communication projects and initiatives.
- Leads marketing pursuit strategy from inception to completion.
- Provides presentation coaching and feedback during preparation for interview.
- Manages marketing workflow for pursuits, including kick off meetings, work plan formation, outline and follow through.
- Engages in partnership with Business Development to create a win strategy, and tracks adherence to the strategy during the ongoing pursuit.
- Develops and conceptualizes the winning packaging for printed and interview material.
Knowledge, Skills & Abilities
- Ability to perform work accurately and completely, and in a timely manner
- Communication skills, verbal and
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