Gins Shopper Senior Brand Manager

Please note: this is a 12 month fixed term contract

Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry – Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning 20 of the world’s top 100 spirit brands. Its portfolio also includes Crown Royal, J&B, Buchanan’s and Windsor Whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Casamigos, Tanqueray and Guinness.

Diageo has built a strong platform for growth – through investment in its own brands, and by acquisition to broaden the geographical footprint and category depth and range. The company’s strong local business units are well-positioned to win in increasingly competitive and fast-paced environments. Diageo’s portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference.

Diageo's culture is built and maintained by the five values that underpin its business and guide how Diageo works. At Diageo, employees are passionate about its customers and consumers and want to be the best. They give each other the freedom to succeed and value each other. Employees work hard so they can be proud of what they do and how they do it. While Diageo moves at pace, constantly evolving and improving, its values remain consistent. Diageo wants that employees live these values every day, everywhere so that Diageo can be proud of what they do and be the best that they can be.

More about Diageo is available at its web site: https://www.diageo.com/

Role Dimensions

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future. Diageo brand teams are the custodians of our brands and work to ensure the future growth and success of each brand. As a member of this team you will be the guardian of our brands within this category and work to shape their future.

In the last decade, Gin has been at the heart of mid-tempo socializing driven by the G&T boom and recruiting beyond Spirits. With highly instagrammable serves in a copa glass that are easy to make & refreshingly light to taste, G&T’s brought excitement to every casual moment.  The category seen proliferation and premiumization on the back of local craft as well as flavors at an unprecedented scale and pace even through the pandemic. The Gordon’s brand drove this wave through scale roll out of Flavoured variants and increased investment TTL. Post crisis and with cocktail culture starting to boom with the on-trade, Gin is losing its edge to other categories that are driving more excitement. This is a huge opportunity for a Marketeer, reporting into the Head of Premium Gin, to drive Gordon’s to its new wave of growth. We are looking for someone highly driven, self starter, that will combine creative flair with a strong cultural radar and has a track record of excellence in execution. All in service of returning the brand and category to growth.

Top Accountabilities

You will drive and project manage Shopper programmes across the total Gin portfolio including upcoming innovation launches.

• Ensure all Diageo Gin brands have the tools and.programmes necessary to deliver our commercial plan. Working with the wider team and agencies to bring consumer and shopper-facing touchpoints together to deliver the most powerful plan possible.
• Create plan that resonate thr