Sr. Director Licensed Team Sales and High School Acquisition

Purpose

As Senior Director License Sales, Team Sales and High School Acquisitions, you are responsible for delivering strategic business imperatives of the brand and while driving brand equity through the lens of scholastic and institutional sports.

Achieving revenue and market share in accordance to the strategic business plan of Licensed and adidas Team sports, alongside meeting defined metrics (number, geography, sport) for High School and institutional representation of the brand. This will extend to managing and commercializing the transfer of identified NCCA properties. You are responsible for managing and leading the leadership of the licensed and team sales force, as well as the entire division. This includes defining, implementing an operating model aligned to the overall adidas Wholesale function, as well as creating a world class sales organization for the future.

Key Accountabilities

• Define, align and execute a 3–5-year adidas Licensed and Team Sports sales strategic framework and plan, incorporating specific approach and goals in relation to High School acquisitions.
• Develop and execute strategic sales plans that incorporate specific account insight and goals to achieve adidas sales and profitability, margin and product segmentation targets that align with brand and category objectives.
• Manage, support and commercialize the strategy for transfer identified NCAA schools from “direct” Sports Marketing entities, to “indirect” Team dealer serviced properties, maintaining continuity of contract and brand equity.
• Establish sales structure and engagement model for the corporate sales (BusinessToBusiness) sector of the market
• Coordinate with cross functional partners in relation to scholastic acquisition strategy, ensuring alignment and executional excellence, while achieving critical goals
• Create and drive the necessary operational model needed to facilitate the business and drive the top line through strategic servicing.
• Establish and maintain consistent tools and policies to support our contractual requirements, including but not limited to management of promotional budgets and contract incentives.
• Drive account growth and profitability by assessing and building on areas of momentum; capitalize on product/pricing opportunities and course correct with innovative sales tactics to improve sales performance with account.
• Develop and maintain senior level relationships with key account leadership with a view to creating aligned strategic vision.
• Collaborate with operations on the future path to purchase for Licensed and adidas Team.
• Assist cross functional partners in the effective merchandising, demand planning, and ranging of product line, development of sales programs by financial implication, development of sales strategies/direction, and alignment of internal operations and policies.
• Provide forecasts and seasonal planning for IBP purposes across the business.
• Drive clear, concise, fact-based leadership aligned to the company culture and resources.
• Establish a high-performance culture and drive employee engagement, leading by example.
• Provide a suitable performance framework for direct reports by setting performance targets and coaching for continuous improvement.
• Manages expenses of entire division within assigned budget ensuring the achievement of financial targets.
• Perform supervisory responsibilities including but not limited to interviewing, hiring and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; coaching and mentoring; addressing complaints and resolving problems in accordance with the organization’s policies and applicable.

Knowledge Skills and Abilities:

• Ability to motivate and lead a team, coach, provide a framework for performance and build talent up within the organization.
• Thorough knowledge of key metric levers and how to use them to create increased profitability and sales for both adidas and its’ retail partners.
• Ability to apply financial data to make decisions and influence outcomes. This includes margins, retail math, forecast/projections, probability and statistical inference, fractions, percentages, ratios, etc.
• Ability to portray a confident and winning attitude in challenging business interactions.
• Ability to develop, establish and deliver organizational change.
• Demonstrated ability to negotiate and influence outcomes, including but not limited to contractual discussions with key stakeholders.
• Proven background that reflects being results-oriented.
• Ability to work effectively with cross functional teams to achieve mutual goals
• Ability to effectively interact with all levels of business via phone, vi