Social Media Content Creator (UGC/Frozen Foods)

<p><strong>Title: </strong>Social Media Content Creator (Frozen Foods)<br><strong>Location: </strong>Remote (candidates must be located in the United States)<br><strong>Company:&nbsp;</strong>Fortune 100 Food &amp; Beverage Manufacturing&nbsp;<em>(FuseGlobal has worked with this company for 20 years)<br></em><strong>Initial term:&nbsp;</strong>6 months (position expected to run longer)<br><strong>Schedule: </strong>Monday-Friday,&nbsp;35 hours per week; Up to 25% travel (once per quarter)<br><br></p> <p>&nbsp;</p> <h1>Lights, Camera, Content: Help Redefine Healthy Living on TikTok &amp; IG</h1> <p><strong>About This Role:</strong>&nbsp;</p> <p>We are searching for a motivated self-starter with a passion for producing engaging video and static content for social media platforms like TikTok and Instagram for two of our frozen meal brands. The ideal candidate is confident being in front of and behind the camera, hyper-creative, knows how to spot online trends, and is fired up about pioneering new creative tactics to drive engagement with Gen-Z and millennial consumers. They also have a passion for healthy living and are excited about engaging health-conscious consumers and GLP-1 users through their weight management/loss journey.</p> <p><strong><br>What You'll Do:</strong></p> <ul> <li>Social Listening: Perform social listening across channels to identify relevant trends and opportunities for content to drive engagement and relevancy.</li> <li>Develop and Pitch Creative Ideas: Generate and present innovative social concepts for both static design and lo-fi lifestyle video content to be published on TikTok and&nbsp;Instagram, that strategically ladder back to the brand’s strategy.</li> <li>End-to-End Content Creation: Design, produce, edit, and write post copy for all social content across TikTok and Instagram. Some content will be adapted for use in paid media campaigns, so an understanding of creative best practices for paid social is a plus.</li> <li>Perform On-Camera: Serve as on-camera talent as needed, bringing energy and engagement to each piece of content.</li> <li>Analyze and Optimize Performance: Track content performance metrics and share continuous optimization strategies to drive growth in engagements, reach, followers, etc.</li> <li>Trend-Savvy: Keep up to date with the latest trends and formats in short-form content to maintain relevance and audience appeal.</li> <li>Collaboration: Bring social-led ideas and continuously collaborate closely with the social media strategist and community manager on execution.</li> </ul> <p><strong>What You Bring:</strong></p> <ul> <