Jobs and Careers

Senior Manager, Paid Media (Brand)

Dow Jones

New York City, United Statesfull_timeVerifiedPosted 10 Jul 2025

💰 $160,000/yr($130,000/yr – $160,000/yr)

About the role

Job Description:

About Us:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Role:

Dow Jones is seeking a Senior Manager, Paid Media to help drive Upper and Mid Funnel campaigns across multiple social platforms for The Wall Street Journal. The ideal candidate will have 10+ years of experience with managing paid media for brand campaigns start to finish. The paid media team is data driven, collaborative, and open to all ideas in order to help achieve growth goals.

You will report to the Director, Paid Media - WSJ and work cross-functionally with teams across the marketing organization including, but not limited to, Acquisition, Engagement & Retention, Brand, Audience, and Data Science.

You will work on-site in our midtown Manhattan office 3 days each week.

You will:

Grow positive affinity for WSJ, ultimately leading to subscriber acquisition.
Partner with external media agencies to develop cross-channel campaigns that drive Upper and Mid Funnel KPIs (favorability and consideration).
Ensure media budgets are delivering against goals and reaching relevant audiences, including re-evaluating the media mix when business goals are not being met.
Develop media, targeting and audience strategies to drive impact; influence creative briefs in partnership with Brand and Content.
Optimize media strategies to improve performance and ensure the KPI goals are met.
Manage a $5M+ annual media budget to increase audience reach and maximize qualified traffic volume to the brands.
Be hands on in-platform - QA’ing campaign builds, optimizing targeting strategy, and monitoring performance.
Find ways to use media, creative and content to deepen our relationship with our audiences, to drive traffic, grow our digital channel footprint, and leverage all organic marketing efforts to reach users in meaningful and engaging ways.
Actively report, track and optimize performance of paid media campaigns. Make recommendations and provide updates to the Marketing Team.
Work closely with platforms (eg. Meta) and vendors (e.g., agencies) to identify opportunities to build awareness and consideration for Barron’s, MarketWatch, and WSJ+.

Stay ahead of industry trends, platform updates, and emerging technologies to keep our media strategies at the forefront.

You have:

10+ years experience in paid media, 4+ years in brand media.
Prove experience identifying meaningful, actionable insights within past successful social media campaigns.
Hands-on experience with developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management.
Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships throughout the league to achieve success.
Exceptional analytical skills with a proven ability to interpret complex data and translate insights into actionable strategies.
Detail-oriented, highly organized, and comfortable managing multiple priorities in a fast-paced environment.
A bachelor's degree in marketing or business administration is preferred

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