Marketing Associate, WSJLI Memberships

Job Description:

About Our Organization:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

Who We Are & What We Do

The WSJ Leadership Institute Marketing team is responsible for recruiting and retaining members of the world's foremost influential business memberships. We equip global executives with the essential intelligence and tools they need to better lead their industries and grow their businesses. We provide highly-specialized services including world-class events, thought leadership moments, and peer-to-peer networking opportunities that build on the power of Dow Jones and The Wall Street Journal.

About the Role

The Marketing Associate will join an entrepreneurial team that supports the growth, engagement and retention for the C-level Communities within The WSJ Leadership Institute. In this role, you'll help create, run and manage successful and exclusive membership groups which convene the world's leading C-Suite executives, politicians, industry experts and vertical business communities. This includes recruitment, supporting and attending membership events, managing email communications, supporting the membership and sales teams, and coordinating with various stakeholders across WSJLI to provide an optimal experience for the memberships.

You Will:

This position will be the key marketing partner to the Marketing Manager and Marketing Director, providing support across the following duties:

• Executing multi-channel campaign plans to drive membership acquisition, engagement and support member retention including: email, digital media, social, print, partnerships;
• Proactively analyze in-cycle campaigns—drawing on successes and failures in order to identify tactics that are working to deliver on goals;
• Collaborate with Product and Brand teams on creative assets and working closely with internal design team to continue to innovate/evolve based on response;
• Work closely with the Engagement Partner team to be a point of contact for members, optimize member experience; manage the inquiries inbox and troubleshoot any requests;
• Take ownership of making updates to the various marketing websites, ensuring that all marketing websites are consistently up to date with key proposition and event details;
• Identify and work with key partners, including industry associations, membership organizations, media organizations;
• Be a data driven, analytical marketer who can own the narrative from marketing data to influence other departments to drive forward the product;
• Provide on-site event support at key annual events;
• Handle purchase orders and invoices in relation to marketing campaigns;
• Develop and maintain clear dashboards/reports that summarize the performance of the marketing campaigns, across the predetermined KPIs/metrics:
• Share topline numbers weekly with the management team;
• Measure and manage campaign costs, efficiencies and drive ROI;
• Analyze and identify actions to drive improved performance;
• Produce post-event reporting.

You Have:

• 0-2 years marketing experience, ideally in B2B, publishing, events, media or agency equivalent;
• Bachelor's degree;
• An understanding of subscription/membership models, with experience in direct marketing is desirable;
• Demonstrable experience with multi-channel campaign management, planning, and execution;
• Ability to maintain efficient and effective working relationships with multiple stakeholders simultaneously, both internally and externally;
• Excellent written and verbal communication, along with strong interpersonal skills;
• A focus on data-driven approaches, but also a passion for creativity and forward-thinking flair;
• A strong analytical approach to your work with a drive to consistently and accurately report against KPIs and goals;
• Be able to take responsibility for initiatives and encourage a positive 'can do' attitude at all times;
• Be able to embrace and drive change in a pacy environment;
• An understanding of various marketing tools an