Principal Associate - Marketing & Brand Strategy (Account Management Team) Hybrid

Principal Associate - Marketing & Brand Strategy (Account Management Team) Hybrid

Capital One, one of Fortune Magazine’s “100 Best Companies to Work For,” is looking for a strategic, collaborative Principal Marketing Associate to join our Partnerships Marketing Account Management Team.  In this role, you will be responsible for managing the development and execution of marketing and creative strategies for the Card Partnerships business across multiple channels and customer segments.

Responsibilities: 

• Builds and develops strong relationships with our external Clients focused on reaching our shared marketing objectives and goals.

• Supports annual marketing strategy development planning including compiling previous results and insights, facilitating partner brainstorm discussions and creating final documentation.

• Leads the creative strategy, development and execution for multiple marketing initiatives in both digital and print. Includes developing creative briefs based on project intent, providing feedback to agencies/creative teams throughout development, routing for feedback and ensuring all required updates are made. 

• Leverages customer insights, campaign performance results and client needs when developing marketing initiative recommendations impacting marketing plan and/or creative strategy.

• Oversees project management of deliverables, including marketing plans, budget, timelines and results. Responsible for execution and activation of marketing campaigns. Identifies any potential issues and opportunities and appropriately escalates.  Develops detailed documentation for team reference.

• Supports leadership with product development efforts including ideation, research, concepting, and go-to-market strategy.

• Takes a holistic and customer-centric view on end-to-end customer experience, including branding and usability.

• Champions the brand, ensuring that all marketing aligns to respective brand personas, voice and style guides.

• Collaborates with multiple cross-functional teams including creative agencies, analytics, research, operations, legal and Clients.

• Note: This role will require 10-20% travel

The Ideal Candidate:

• Thrives on collaboration, the opportunity to build in white space and the drive for results.

• Is a highly effective communicator with written and presentation skills who can influence internal decision makers with formal recommendations and informal networking.

• Is a skilled relationship-builder who can create strong, high-leverage internal networks.

• Has a passion for leveraging data, metrics and insights to drive results and learnings, specifically in digital channels.

• Flexibility and attention to detail. Must be able to manage multiple projects and navigate changing priorities while maintaining excellent work.

• Possesses strong communication and influence skills: verbal and written.

Basic Qualifications: 

• Bachelor’s Degree or Military Experience 

• At least 5 years of marketing or project management experience

• At least 2 years of multi-channel digital marketing experience  

• At least 3 years experience planning, executing and analyzing marketing programs 

• At least 3 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks 

Preferred Qualifications:

• At least 2 years in the financial services industry.

• At least 2 years in the retail industry

 

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Chicago, IL: $109,900 - $125,400 for Principal Associate, Marketing

 

McLean, VA: $120,800 - $137,900 for Principal Associate, Marketing

 

Richmond, VA: