Senior Director, Web Marketing

About Zscaler

Zscaler is a pioneer and global leader in zero trust security. The world’s largest businesses, critical infrastructure organizations, and government agencies rely on Zscaler to secure users, branches, applications, data & devices, and to accelerate digital transformation initiatives. Distributed across more than 160 data centers globally, the Zscaler Zero Trust Exchange platform combined with advanced AI combats billions of cyber threats and policy violations every day and unlocks productivity gains for modern enterprises by reducing costs and complexity.

Here, impact in your role matters more than title and trust is built on results. We believe in transparency and value constructive, honest debate—we’re focused on getting to the best ideas, faster. We build high-performing teams that can make an impact quickly and with high quality. To do this, we are building a culture of execution centered on customer obsession, collaboration, ownership and accountability. 

We champion an “AI Forward, People First” philosophy to help us accelerate and innovate, empowering our people to embrace their potential. If you’re driven by purpose, thrive on solving complex challenges and want to make a positive difference on a global scale, we invite you to bring your talents to Zscaler to help shape the future of cybersecurity.

Role 

We are looking for a Senior Director, Web Marketing to join our Marketing team. This is a remote USA role, reporting to the SVP, Growth Marketing. You will serve as the strategic leader for our end-to-end global web presence, ensuring our digital properties are a high-performance revenue engine.  By overseeing a portfolio of sites across seven languages, you will ensure our web experience is a world-class vehicle for demand generation, pipeline growth, and seamless customer acquisition.

What you’ll do (Role Expectations)

• Develop and execute a comprehensive global web strategy that positions Zscaler websites as primary revenue drivers through demand generation and pipeline growth
• Lead SEO and answer engine optimization (AEO) strategies to increase organic search traffic while adapting to AI-driven changes in search behavior
• Direct a high-performing, cross-functional global web team, fostering a culture of innovation, accountability, and professional development
• Leverage advanced analytics and CRO techniques to optimize the customer journey and deliver data-driven website performance improvements
• Partner with product marketing, UX design, and demand generation teams to align web strategy with company-wide marketing campaigns.

Who You Are (Success Profile)

• You act like an owner. Your passion for the mission fuels your bias for action. You operate with integrity because you genuinely care about the outcome. You adapt to what’s needed, navigating seamlessly between high-level strategy and hands-on execution.
• You are data-driven. You use data and analytics to find the truth, measure what matters, and guide informed decisions. You value evidence over assumptions, replacing "I think" with "I know" to drive better outcomes.
• You think at scale. You connect your day-to-day work to the larger company mission and think globally. You build solutions, processes, and teams that are not just effective today but are built to last and support a high-growth, global organization.
• You lead with integrity. You do the right thing, even when it’s hard. You hold yourself and others to a high standard of accountability and build trust by matching your words with consistent, transparent action.
• You champion simplicity. You are skilled at distilling complex problems, user needs, and technical concepts into clear, simple, and actionable plans. You are a precise communicator who brings clarity and focus to every interaction.

What We’re Looking for (Minimum Qualifications)

• 10+ years of progressive experience in digital marketing and web strategy, with 5+ years in senior leadership roles managing global web operations
• Proven track record of managing multi-site, multi-language web portfolios and driving significant organic traffic and pipeline growth
• Deep expertise in SEO/AEO strategy, technical SEO, and content optimization within complex global environments
• Strong proficiency with analytics platforms and conversion rate optimization (CRO) methodologies
• Demonstrated success leading and developing large, cross-functional teams and managing high-level stakeholder relationships

What Will Make You Stand Out (Preferred Qualifications)

• Experienc