Senior Manager, Digital Strategy

Company Description

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading non-profit organizations have partnered with us to build and maximize the value of their customer portfolios.

Job Description

As Digital Strategy Lead, you will oversee the digital and mobile marketing strategy and implementation for the marketing campaigns targeting cardmembers to support new programs at a leading financial services organization. This may include using behavioral & lifecycle insights to target cardmembers with personalized offers, promote engagement, increase redemption and grow loyalty. 

You will be focused on setting up the on-site digital and mobile marketing strategy, placement mix, customer experience flow, A/B testing, creative development, channel delivery and campaign integration, results learning- and strategy optimization recommendations.  

This opportunity will require you to work on a long-term assignment supporting a leading financial services client and will be working on-site 3 days a week in their NYC office. You will partner with the Campaign strategy lead and the Execution lead, and work with a variety of cross-functional stakeholders and business areas including digital teams, domain owners, operations, and UAT to ensure a successful launch. You will lead the digital/mobile strategy as an important channel to delivering launch goals, and the end-to-end customer experience requirements, timelines, deliverables, approvals, issue management, and control systems for campaigns.   

Core Responsibilities: Serving as the digital marketing strategist driving best-in-class customer experiences and a successful launch, the following responsibilities are key to the role: 

• Lead the on-site digital marketing plan with marketing and campaign partners  
• Partner with internal execution and channel teams on the implementation of digital/mobile plan, including setting up placements and test strategies with digital channel management and UAT before launch 
• Oversee digital / mobile creative development to ensure initiatives are on-strategy, on time and in budget  
• Track campaign execution progress with the Execution Lead to ensure records are captured within the marketing workflow tool to maintain high controls standard 
• Optimize digital engagement to improve results and create meaningful touchpoints and elevate the customer experience based on results and best practices 
• Ensure strong focuses on end-to-end customer experience and controls, delivering exceptional customer experience overall, while also ensuring all the details of the experience are flawlessly executed to a rigorous controls standard 
• Work across multi-functional teams, such as: 
• Product and Marketing Strategy team 
• Digital Channel team and Operations  
• Agencies for creative development and execution 
• Market Information Management and channel teams to influence and coordinate targeting 
• Market Analytics partner to report campaign results and campaign optimization recommendations 

Qualifications

• Proven track record in digital / mobile marketing with 5-10 or more years of experience required 
• Experience with ad serving engines (e.g., Pega or other)  
• Experience with digital marketing results reporting and analysis  
• Bachelor’s degree required 
• Specific experience in financial services including debit or credit marketing and/or agency-side experience is a plus 

Additional Information

The anticipated base salary range for this position is $78,000-121,000. Salary is based on a range of factors including relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com  

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About dentsu 
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com. 

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitabl