Senior Product Adoption Manager

Method is a global design and engineering consultancy founded in 1999. We believe that innovation should be meaningful, beautiful and human. We craft practical, powerful digital experiences that improve lives and transform businesses. Our teams [based in New York, Charlotte, Atlanta, London, Bengaluru, and remote] work with a wide range of organizations in many industries, including Healthcare, Financial Services, Retail, Automotive, Aviation, and Professional Services.

Method is part of GlobalLogic, a digital product engineering company. GlobalLogic integrates experience design and complex engineering to help our clients imagine what’s possible and accelerate their transition into tomorrow’s digital businesses. GlobalLogic is a Hitachi Group Company.

Product Adoption Managers have a proven history of identifying, executing, and overseeing engagements in the product development space that support B2C, B2B, and enterprise-level initiatives. They put people first, lean into uncertainty, and work backwards from ideal business outcomes to maximize a digital product’s likelihood of success. They deliver quality outcomes through strategic delivery while developing key relationships with clients and stakeholders. 

Method’s Product Adoption Managers are product professionals responsible for ensuring that new products or features are successfully adopted and integrated into the market or within a client’s organization. Their role often involves:

1. Strategy Development: Creating strategies to drive the adoption of new products or features, including user research and identifying key adoption drivers.
2. Customer Engagement: Working closely with users to understand their needs and challenges, and ensuring the product and its implementation or launch meets those needs effectively. This can involve training, support, and onboarding activities.
3. Marketing and Communication: Developing marketing campaigns, communication plans, and educational materials to promote the product and its benefits to target audiences.
4. Feedback Collection: Gathering and analyzing feedback from users to refine and improve the product, addressing any barriers to adoption.
5. Collaboration: Coordinating with other teams, such as product development, sales, and customer support, to align efforts and ensure a cohesive approach to product adoption.
6. Metrics and Reporting: Tracking adoption rates, usage patterns, and other key performance indicators to measure the success of adoption strategies and make data-driven decisions.

Overall, the goal of a Product Adoption Manager is to maximize the product’s market presence and ensure users derive maximum value from it.

Core Responsibilities:

• Drive client product adoption through the change management process, acting as the lead change consultant:
• Manage changes to organizational processes, systems, and services
• Work closely with stakeholders to identify potential risks and change impacts
• Develop change management plans
• Facilitate communication and training, and develop related materials, to ensure all impacted parties are prepared for the change
• Monitor and evaluate the effectiveness of change initiatives
• Provide recommendations for improvement
• Implement strategies to minimize disruption during change
• Ensure compliance with relevant policies and regulations
• Build and maintain relationships with stakeholders
• Stay up-to-date with industry trends and best practices in change management
• Drive client value through all aspects of the product lifecycle from product ideation to product delivery and launch. Core responsibilities include: 
• Lead the project team to deliver solutions that meet business requirements and delight users
• Consult with clients to understand and convey strategic business objectives
• Influence stakeholders and help guide conversations to desired outcomes
• Evaluate end-users’ needs through interviews and ethnography
• Translate business and user needs into user flows, feature maps, user stories, etc.
• Design, coordinate, and facilitate workshops including design thinking, empathy building, ideation, and strategic alignment
• Support the creation of omni-channel Journey Maps, Experience Maps, and Service Blueprints to create an understanding of customer experiences and change impacts
• Demonstrate competency in all core product management capabilities with internal teams and clients including: 
• Stakeholder Interviews & Research
• End User Interviews & Research
• Customer Research Synthesis
• Feature Definition & Backlog Prioritization 
• Produ