Multimedia Marketing Specialist

Job Description

Join a team that values creativity, collaboration, and design that makes a difference.

We’re currently searching for a Multimedia Marketing Specialist to join our New Student and Family Programs team in Blacksburg, VA, to help us in our mission. So, if you’re a strong communicator with a passion for visual storytelling, graphic design, photography, and short-form video creation, please keep reading.

HERE'S WHAT YOU NEED TO KNOW ABOUT THE ROLE:
1) You’ll be joining the New Student and Family Programs team; the New Student and Family Programs team; a department centered on enhancing the student transition experience by fostering inclusive, supportive, and learning-centered experiences.
2) You’ll be reporting to the Assistant Director for Marketing and Communications, in a part-time hourly wage role, not to exceed 1500 hours annually.
3) You’ll create and edit multimedia content (graphics, photography, and video) for division websites and social media platforms such as Instagram, YouTube, and Facebook, participate in social media planning and scheduling, ensuring content aligns with the academic calendar and major events, and monitor content performance across platforms and suggest strategies to optimize engagement.
4) You'll develop designs, illustrations, and signage from concept to completion, both individually and collaboratively.
5) You'll communicate with vendors throughout production and ensure projects meet specifications and deadlines and work collaboratively with internal and external stakeholders to support organizational goals
6) You'll support the design and execution of email and news campaigns, including layout, imagery, and basic copywriting, while following established brand guidelines, university policies and procedures, and accessibility standards.
7) You'll supervise student interns, providing creative direction, feedback, and professional development.
8) You’ll have the chance to grow and take advantage of a developmental plan with opportunities to advance within the Department and the Division.
9) You’ll be offered an hourly rate of $20.00 - $25.00 per hour, along with access to VT discounts.

HERE'S WHAT YOU NEED TO KNOW ABOUT THE UNIVERSITY:
1) THE UNIVERSITY: Virginia Tech as an employer is committed to developing well-rounded employees who are active members of the university community as well as the community at-large. From comprehensive insurance plans to tuition assistance, Virginia Tech offers employees a variety of benefits and perks to help team members build a fuller and more balanced life.
2) THE DIVISION: For our students and ourselves, the Division of Student Affairs believes that changing the world requires courageous leadership and commitment to curiosity, integrity, civility, and service to others. Our culture is defined by a commitment to our Aspirations for Student Learning.
3) THE TEAM: The team in New Student and Family Programs holds a deep passion for working with people, taking initiative (and following through), and we are genuinely excited to continuously learn and grow our knowledge of the college transition experience. In addition to supporting New Student and Family Programs, this role will collaborate with the Dean of Students office and its affiliated areas, including First-Generation Student Success, Interfaith Initiatives, Services for Students with Disabilities, and Student Conduct.

Required Qualifications
• Bachelor’s degree in marketing, communications, graphic design, multimedia, or a related field (or equivalent combination of education and experience).
• Proficiency in design tools such as Adobe Creative Suite and/or Canva.
• Demonstrated experience with social media content creation, including short-form video production (Instagram Reels, YouTube Shorts).
• Demonstrated experience developing and implementing communication or marketing strategies across multiple channels (e.g., web, social media, print).
• Experience with basic video editing software (Premiere Pro, Final Cut, CapCut, etc.).
• Strong visual storytelling skills with attention to detail and brand alignment.
• Strong time management and organizational skills, working independently with little supervision and collaboratively as part of a team on multiple tasks and projects.
• Ability to work occasional evenings and weekends.

Preferred Qualifications
• Communications and marketing experience in a higher education environment or a large organization with centralized brand management.
• Demonstrated knowledge of digital photography and videography.
• Experience with project management systems (Wrike, Trello, Asana, e