Senior Director, Global Integrated Marketing & Creative Strategy

JOB SUMMARY

The Senior Director, Marriott Bonvoy Global Portfolio & Creative Strategy, is responsible for shaping and leading the global portfolio and creative strategy for Marriott Bonvoy—Marriott International’s flagship consumer brand spanning nearly 40 hotel brands, a world-class loyalty program, co‑brand credit cards, enterprise partnerships, sponsorships, and experiences that define a lifetime of travel. 

This role sits at the intersection of brand architecture, brand building, integrated marketing, and cultural relevance, with a mandate to connect the dots across a complex and diverse ecosystem of products, partners, and audiences. The Senior Director will translate Marriott Bonvoy’s scale and breadth into clear, cohesive, and compelling storytelling that connects the brand to culture in authentic, ownable ways, across owned, earned, paid, and shared channels—including social, influencer, OOH, film (advertising and editorial), collaborations, partnerships, activations, sponsorships, and PR. 

As a steward of the Marriott Bonvoy brand, this leader will elevate portfolio storytelling that strengthens master brand equity while clarifying the distinct role of hotel brands, loyalty, co-brand cards, enterprise partnerships, and sponsorships within the broader ecosystem. This includes identifying and activating cultural moments, passion points, and partnerships that allow Marriott Bonvoy to show up credibly in guests’ lives beyond travel moments, driving relevance, differentiation, and emotional connection. 

Success in this role requires deep fluency in brand architecture, brand-led growth, and integrated marketing, paired with strong organizational rigor and the ability to navigate a highly matrixed, global stakeholder environment across regions, functions, business lines, and external partners. 

Reporting to the Vice President, Integrated Marketing & Creative Strategy, this role leads the Marriott Bonvoy Portfolio & Creative Strategy team and works in close partnership with global and continent marketing leaders, media, partnerships, loyalty, sponsorship, and global teams to deliver integrated campaigns that fuel growth, build long-term brand equity, and inspire loyalty across a lifetime of travel. 

CANDIDATE PROFILE  

Education and Experience  

Required 

• Bachelor’s degree from an accredited college or university  

• Twelve or more years’ relevant professional experience leading global brand architecture, portfolio strategy, and integrated marketing, with progressive leadership responsibility across large, complex organizations 

• Proven experience translating global brand strategy into clear, scalable platforms and narratives that connect brand, products, and partnerships across channels, regions, and audiences 

• Demonstrated ability to lead through influence and navigate a highly matrixed, global stakeholder environment to align teams around shared strategic direction and priorities 

• Extensive experience partnering with internal creative teams and external agencies to develop strategic briefs, guide creative development, and oversee integrated campaign planning, production, and execution 

• Experience setting the strategic direction and governance for brand platforms, portfolio frameworks, and global guidance—ensuring consistency, flexibility, and adoption across traditional advertising, social and influencer marketing, editorial, partnerships, sponsorships, and cultural activations 

• Experience leading annual planning, strategic development, consumer research, integrated marketing strategy, and performance measurement, with a strong understanding of how creative and media work together to drive business and brand impact 

Preferred 

• Experience managing significant budgets and driving performance against defined business goals and KPIs 

• MBA 

CORE WORK ACTIVITIES

• Lead the ongoing evolution of the Marriott Bonvoy brand including purpose, positioning, portfolio architecture, narrative and creative expression, ensuring clarity, consistency, and cultural relevance over time.   

• Co-create and steward a global multi-year marketing roadmap that drives brand consideration, preference, engagement and loyalty across multiple audiences wor