Senior Manager, Paid Display & Video

Company Description

About Shopify

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. Since 2006, we’ve grown to over 10,000 employees and generated over $500 billion in sales for millions of merchants in 175 countries. Every 28 seconds, an entrepreneur on Shopify makes their first sale.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About you

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:

• Care deeply about what you do and about making commerce better for everyone
• Excel by seeking professional and personal hypergrowth
• Keep up with an unrelenting pace (the week, not the quarter)
• Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
• Bring critical thought and opinion — and embrace differences and disagreement to get shit done and move forward
• Work digital-first for your daily work

Job Description

Your peers in Shopify's Growth team have diverse backgrounds, skill sets, and experiences but share an established track record of driving significant business growth. We care about growing creative, collaborative people, and strong, capable teams. We have a cutting-edge, expanding Video & Programmatic Display program with high business impact & visibility, 8 figure budgets, and wide-open opportunity for growth. You will work closely with your peers in Data Science, Design & Product to drive marketing innovation and experimentation. This role will require you to build strong relationships and partnerships with teams of different disciplines, in many regions and at all levels.

Responsibilities

• You will be responsible for executing the day-to-day operations of the team including launching, testing and optimizing video and programmatic display campaigns using subject matter expertise. 
• You will be responsible for driving new, high-value merchants to the Shopify platform within our efficiency targets globally. 
• You will be responsible to develop a deep understanding of marketing opportunities across our priority regions in NA, EMEA & APAC to feed our global paid display & video program strategy 
• You will work closely with our engineering and data science teams and lean into marketing tech and automation to drive additional scale to our program. 
• You will work closely with other growth teams to formulate hypotheses and execute on experiments in the marketing funnel that will drive exponential growth for Shopify.

Qualifications

• A successful track record (4+ years) in managing direct response campaigns within marketing media platforms, with specific experience on online video (Youtube) & programmatic display buying. 
• Ability to analyze raw data and develop actionable insights related to marketing activity. Understanding of basic statistics and mathematical modeling concepts such as statistical significance, standard deviations, hypothesis testing, and regression analysis. 
• Experience building full funnel programs that meet efficiency targets including measurement, creative and tactic level strategy for all parts of the funnel. 
• Data visualization skills and the ability to translate complex data concepts into actionable insights. Strong experience with analytics tools such as Excel, Google Sheets, Mode, Tableau, and Google Analytics.
• Experience with SQL. You may not be able to write complex queries from scratch, but you have a high-level understanding of databases and how to query them.
• Strong stakeholder management & communication skills required.
• Ability to thrive in a fast paced environment and have the ability to navigate through ambiguity and work with minimal guidance.

Additional Information

All your information will be kept confidential according to EEO guidelines.