Agency Production Sr. Manager

ROLE SUMMARY

Pfizer’s Chief Marketing Office purpose and aspiration is to modernize marketing at Pfizer by developing current and next generation marketers and delivering a best-in-class model that is faster, more effective, efficient, and boosts our mROI. In keeping with this purpose, The Agency & Content Team plays a key role in creating Better, Faster, and Smarter Content to support Pfizer’s omnichannel marketing model. One of the most critical drivers of this transformation is to create an industry leading end-to-end content supply chain that delivers excellence across 83 global markets and 4 unique market categories. 

The Agency Production & Finance Team has been established to implement Pfizer’s going-forward agency engagement model and will offer marketing and other content creators a for fit-for-purpose end-to-end creative and production solution for Business Units and Countries. The Agency Production Sr. Manager is a key position on the Agency Production & Finance Team, and will support the production operation ecosystem for Pfizer’s agency production solutions across Pfizer’s external agency ecosystem.

The Agency Production Sr. Manager will partner closely with Pfizer’s Agency Production Director to deliver Pfizer’s content production strategy.  In addition, the Agency Production Sr. Manager will collaborate with nominated external agencies, and internal stakeholders to deliver content production solutions, cross channel and at scale, with quality, speed, cost, and marketer experience as key performance indicators. The Agency Production Sr. Manager will have oversight of production operations from brief inception to production kit delivery for discrete pieces of Pfizer’s business.  Key to success will be the ability to forecast internal demand whilst resource planning with Pfizer’s nominated agencies to ensure appropriate “talent to task.”

The successful candidate will have a deep commitment to improving health outcomes, a proven track record of operations management, strong communication and issue resolution skills, experience with developing and delivering concise executive summaries for ELT and ELT-1 colleagues, demonstrated ability to quickly diagnose complex challenges, be an advocate for  change, and have a passion for continuous improvement. 

ROLE RESPONSIBILITIES

The Agency Production Sr. Manager is responsible for the implementation of Pfizer’s content production strategies.  The Agency Production Sr. Manager will identify opportunities for continuous improvement across Pfizer/Agency interfaces (i.e. marketers, content development), content cycle times, and business process.

Reports to Agency Production & Finance Lead, the Agency Production Sr. Manager will:

• Serve as the single point of contact in the creative production planning, execution, and delivery for specific Pfizer products and delivery channels.
• Implement the scaling of a Digital Content Production Center of Excellence, delivering more efficient content output
• Be a key escalation and solutioning contact for in-flight work across designated Pfizer Products and delivery channels
• Identify opportunities to best leverage content in Pfizer’s Digital Asset Management system to simplify content production cycle ties between Global-Regional, and local
• Measure KPIs and SLAs and implement continuous improvement plans, as necessary, in an effort to consistently deliver high quality content, at speed, on budget, and on-time. 
• Interface with Marketing, Digital, and other CMO verticals to ensure Global to Local pull-through and execution of content operations processes.
• Partner with external agencies, and their Business Unit and/or Therapeutic Areas delivery teams to operationalize delivery framework across compliance, quality, speed, and cost parameters.
• Implementation of opportunities to synergize content creation activities across traditional, digital, and customer-facing channels.
• Work closely with Agency Performance and Metrics Lead (role filled), Agency Operations Leads, US (roles filled), and Agency Production Director to perform periodic audits across delivery cycles, “right first time” initiatives, quality, and cost parameters.
• Support the delivery of external implementation of key creative production programs including the introduction of design systems and GenAI content authoring.
• Collaborate closely with internal stakeholders, incl.:
  • US & Global Marketing
  • Regional Commercial Offices
  • Pfizer’s Content at Scale team
  • Biopharma Operations
  • Pfizer Digital
  • Broader CMO stakeholders
  • Medical Affairs

BASIC QUALIFICATIONS

•  Bachelor's degree in business administration, marketing, operations, or a related field
• 6 year