OluKai E-Commerce Manager

Who We Are

At OluKai, we build premium products for the ocean lifestyle. Our footwear is created using the highest quality materials and crafted into beautiful, functional and incredibly comfortable designs that reflect the spirit of the ocean lifestyle we all enjoy. 

We are committed to creating quality products for our customers while leaving the smallest footprint possible on the planet. Our company philosophy is to be environmentally responsible as manufacturers and to pledge OluKai to actively support and work for a clean environment and a better quality of life.

Our customers and staff embody the connection that exists between people and the ocean, it is our Culture. We want to build a team of individuals who embrace this culture, and have a passion for providing premium products and service to our customers.

About the Role

OluKai is seeking an experienced, results-oriented Ecommerce Manager to join our Ecommerce team. You must live and breathe site merchandising and have a deep desire to provide creative and personalized guest experiences. You will own how product shows up online, from launch strategy through campaign execution, conversion testing, and the day-to-day health of olukai.com across web, app, and emerging social commerce channels. This role reports to the Director of Ecommerce.

You will be the subject-matter expert on everything that goes through our Shopify Plus platform and will understand the purpose of each click on your site. You will give insights to the rest of the organization on consumer behavior and patterns related to product preference, merchandising strategies, inventory planning, content creation, and consumer journeys. This is a hands-on ownership role for someone who is energized by detail, moves fast, and is hungry to build a best-in-class DTC experience.

What You’ll Do (Responsibilities include, but are not limited to)

• Own product launch execution across all sales channels. Build and manage launch plans, on-site timing, merchandising placement, and cross-channel readiness so that every launch lands on time and on story. Bring an obsessive level of detail to product data, taxonomy, tags, and meta fields, and ensure every new style and colorway is set up correctly for search, filtering, and discovery from day one.
• Own on-site discoverability. Optimize product and collection pages with an understanding around SEO and AEO, metadata, internal linking, and content that earns visibility in both traditional and AI-driven search. Monitor Core Web Vitals and page speed in partnership with our development partners.
• Partner with Planning to optimize merchandising across our highest-traffic pages. Use product and product-list performance data to sequence assortment on the homepage, PLPs, collection pages, and search, and work with Planning and Buying to align on-site placement with inventory position, sell-through, and demand.
• Own GTM and ecommerce moment campaigns across our Website, App, and TikTok Shop, end to end: strategy, briefing, and execution. Define the on-site strategy for each moment, write and route briefs to marketing and creative partners, maintain the ecommerce campaign calendar, and act as the primary ecommerce contact for marketing and creative leads through launch and recap.
• Partner with the Director of Ecommerce on building the CRO roadmap. Prioritize a testing backlog, hypothesize and test user flows, content, and copy across landing pages, PLP, PDP, cart, and checkout, execute tests through our testing platforms, and report results back to marketing and creative teams to grow internal knowledge and inform the next round of work.
• Manage our ecommerce vendor and partner ecosystem, including App, TikTok Shop, AEO, referral, customer accounts, CRO, and returns partners. Own the working relationship, develop roadmap with the Director of Ecommerce, and hold the Vendors to the standard of quality we set for the guest experience. Partner with Vendors on their newest product offerings with a first-mover mindset.
• Partner with Dev, Ops, and Creative to drive web projects forward across Shopify templates. Scope and draft requirements for site development, new page templates, optimization, and bug fixing with front-end and back-end developers. Set an extremely high bar for quality and ensure site disruption, site bugs, and negative guest experiences are at an absolute minimum.
• Manage site content to create branded, conversion-focused experiences, with a mobile-first mindset. Ensure product information is accurate, complete, and genuinely useful to the guest, and that every page reflects the OluKai brand