Associate Director, HCP Marketing - Parkinson's Disease

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

Purpose:

The Associate Director, HCP marketing leads the development and execution of strategies related to personal and non-personal HCP promotion. Reporting directly to the Head of Marketing, the Associate Director will be responsible for achieving key brand goals by balancing investments with brand profitability.

The Associate Director will work closely with multiple cross-functional partners teams to ensure development and alignment of the near- and long-term HCP strategy and execution. The Associate Director will have a critical role guiding a cross-functional group and foster positive working relationships with the sales force, medical, patient services, market access, public affairs, government affairs, health economics and outcomes research, MABI, sales training, and regulatory review. This individual will also be a key strategic partner to the sales force working closely with sales leaders and sales training partners to establish highly effective materials and communications. As a prominent member of the marketing team, this role provides the opportunity to work on a breakthrough launch brand in a growing business unit with significant exposure to senior leadership.

Responsibilities:

• Lead the brand strategy, development and execution of HCP initiatives through personal and non-personal promotion.
• Lead brand positioning and message development for HCP facing initiatives, working across key groups of functional stakeholders to execute and enhance the HCP experience.
• Deliver field force engagement activities with a strong collaboration with sales partners.
• Collaborate and communicate with multiple agencies and vendors to plan for, prioritiz