Manager, Search Reporting & Ad Technology

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Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Position Summary

The Manager of Search Reporting & Ad Tech will be responsible for reporting and measurement enablement within the Search channel to empower the CVS Search Center of Excellence to drive business results.  An optimal candidate for this role loves working with data and new technology to deliver actionable insights.

We are building a world class Ad Technology team at CVS with the goal of making a significant impact on the media team’s already rapid growth.  We want to make sure we are both innovative and rigorous as we build out our business intelligence to lead Total Search data strategy, reporting and self-service dashboards initiatives.

As the Manager, Search Reporting & Ad Tech, you will play a critical role in Total Search data governance and standardization and will work with ad operations and delivery management teams to maintain data quality, establish reporting standards, and handle any required QA’s and troubleshooting of live campaigns.

The Manager, Search Reporting & Ad Tech also works closely with the Total Search and Marketing teams on key reporting functions around Self-Service Dashboards, ad-hoc requests, and finding insights within large sets of data. You innovate and thrive in an analytical and creative environment where collaboration and new analytical development initiatives are leveraged in a data-driven approach to our product & service offerings.

The ideal candidate should have a deep knowledge in project management, ad operations, and data governance.  Experience within the digital marketing industry is a must.  Experience within retail advertising or a media agency is a plus.

KEY RESPONSIBILITIES

• Data Governance & Standardization:

  • Establish and manage a data taxonomy for Total Search data and maintain data quality & reporting standards within search.

  • Manage any QA’s and troubleshoot any live problems with data delivery.

  • Familiarity with Adobe Site Analytics to create appends and manage ongoing taxonomy and any automated reporting delivery to outside teams

• Total Search Dashboard Management:

  • Collect requirements on design and key KPIs of a new Total Search Dashboard and work with Data Visualization team to manage their build of a dashboard to those specs

  • Maintain ongoing datasets and weekly reporting that feeds into this dashboard, or other large-scale databases (Snowflake, for media-mix-modeling, for example)

  • Integrate SEO and SEM data, where feasible, to understand holistic search performance

  • Be comfortable presenting and data or key trends to Marketing or Media stakeholders.

• Search Business Intelligence & Analysis:

  • Compare weekly search trends with historical performance to identify areas for improvement or highlight significant behavioral/marketplace changes

  • Leverage Adobe Site Analytics data to inform key insights across SEM and SEO

  • Deep-dive into key research areas at granular levels (i.e. keyword) for analytical insights

• Assist in Larger Measurement Conversations:

  • Assist on cross-functional media, ad technology, and analytics team in building of Measurement & Learning plan for key campaigns and assist in executing any necessary campaign testing constructs

  • Assist with yearly items like forecasting efforts, seasonal campaign reporting, etc

This is a hybrid role that can be performed out of any of our CVS Hub locations

Required Qualifications

• 5+ years of experience in paid search is required

• Experience with Google Ads, Bing Ads, SA360 and other Paid Search tools is required

• Experience with Adobe Analytics (Omniture), Google Analytics, WebTrends, Localytics, or other site analytics tool is required

• Experience with Microsoft Tools (Excel, Powerpoint) is required

Preferred Qualifications

• 2+ years o