Marketing Manager, Business Messaging

Meta is looking for a marketing manager to join the Global Marcomms team within Business Messaging Marketing. Meta Business Messaging is a fast-growing business enabling 1 billion people to message with businesses each week using WhatsApp, Messenger, and Instagram Direct. This is an exciting time to join the team to shape the future of the business, specifically how we communicate the value and benefits of Business Messaging solutions and enable effective selling of the product portfolio, including generative AI features. If you enjoy working in a fast-paced, innovative B2B environment and building from the ground-up, this could be the role for you!Marketing Manager, Business Messaging Responsibilities

• Lead global marketing initiatives to grow Business Messaging adoption and usage, ranging from in-person events and webinars to thought leadership studies. Collaborate with and influence a diverse set of cross-functional partners, including Product, International Marketing, Scaled Channels, Decision Science, Sales, Comms, and external agencies.
• Develop audience-first, solutions-focused narratives, key messaging, and content that effectively position product features such as generative AI, while advancing the broader Business Messaging value proposition and benefits. Serve as the marketing and audience expert in translating product value propositions into external-facing messages that resonate with target audiences, and enable Sales with relevant content to drive client adoption.
• Support product go-to-market by determining the appropriate marketing mix based on product goals, and drive integrated marketing execution across channels, enrolling key stakeholders and channel owners to achieve your objectives. Operate with a test-and-learn, data-driven mindset, continuously seeking ways to optimize marketing execution as well as process.
• Develop marketing plans for your assigned scope, considering business, product, and market priorities to maximize impact in a dynamic environment. Be comfortable navigating ambiguity with changing business needs and priorities, and remain flexible in adapting plans, as needed.
• Partner with Brand Strategy to strengthen and drive internal adoption of Business Messaging brand foundations, including messaging frameworks, brand architecture, and brand identity systems. Lead by example and be an advocate of applying foundations across all marcomms work.

Minimum Qualifications

• 6+ years of experience in marketing
• Marcomms, integrated marketing, and/or product marketing experience

Preferred Qualifications

• B2B and/or SaaS marketing experience at a technology company
• Global marketing experience
• AI/Generative AI experience
• Cross-functional leadership and collaboration across a broad range of functions, including Product, Marketing, Comms, Legal, Insights, Decision Science, Sales, and external agencies
• Copywriting skills and an eye for design across channels and asset types
• Project management expertise, attention to detail, and experience anticipating issues and proactively resolve, develop contingency plans, or pivot if needed
• Analytically-oriented to optimize for impact and able to develop compelling, data-backed business cases
• Understanding of brand foundations such as brand architecture, messaging frameworks, and brand identity systems
• Demonstrated communication skills
• Experience working independently, multi-tasking, and managing one’s time in a fast-paced, dynamic environment

LocationsAbout Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics. Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com. $122,000/year to $176,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus,