ABM & Lead Gen Specialist (Bangkok-based, relocation provided)

<div class="content-intro"><p></p> <p><strong>About Agoda</strong></p> <p>At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.  </p> <p> </p> <p>Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.</p> <p> </p> <p>No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.</p></div><div><strong>About the role</strong></div> <div><br>Your center of gravity is deep 1:1 / 1:few ABM on your strategic accounts - that is the majority of your time and where the value is. Alongside it you carry a capped, automation-led 1:many (Lead Gen) responsibility across the tail of your archetype: templated, segment-level campaigns that open accounts and book first meetings for BD. The deep work comes first; the 1:many tier is deliberately bounded so it cannot crowd out the committee-level plays. This is not a high-volume MQL-factory role.<br><br><strong>What you will do </strong></div> <ul> <li>Research & target your accounts and form a point of view on which product leads and how the relationship expands.</li> <li>Run a capped 1:many motion over your tail. Templated, segment-level Lead Gen campaigns (built with the shared Marketing Ops Specialist) to open accounts and book BD meetings - and spot when a warming account should graduate into your 1:few tier. Kept deliberately bounded.</li> <li>Map the buying committee, design the account plays, and create & adapt bespoke assets for your strategic accounts.</li> <li>Partner with BD/Sales; run and optimize campaigns in the marketing automation platform; own your measurement layer.</li> </ul> <div><strong>What you will need (required)</strong></div> <ul> <li>4+ years in B2B marketing, with 2+ years in ABM, strategic-account, or field marketing.</li> <li>Account-research and buying-committee-mapping skill - you can build an account dossier and a stakeholder map and turn them into a plan.</li> <li>Multi-channel campaign orchestration - multi-touch, multi-stakeholder campaigns (email, LinkedIn, events, direct).</li> <li>Ability to sell a portfolio, not a single product -