(USA) Senior Manager, Marketing Planning And Strategy - Brand Marketing

Position Summary...

What you'll do...

The Sr. Manager of Brand Strategy will help build and implement the vision for the Walmart brand. Their goal is to develop strategies and briefs, in collaboration with multiple external agencies and internal partners, that help us drive the brand forward into new spaces and places, helping customers see us as a modern retailer and build long-lasting emotional connections. You’ll work closely and report to the Director of Brand Strategy & Marketing, developing strategies that pull down from Walmart’s purpose of “Save Money, Live Better,” working to drive bold actions and recommendations for the most senior leaders in the organization, including the CMO, SVP Marketing, and VP Creative. 

Responsibilities include but not limited to:

• Development and execution of high-impact, culture-forward advertising and experiences for Walmart’s marketing – including writing sharp creative briefs, providing sound and thoughtful feedback, and managing the go to market delivery
• Partner with our Design & Creative stakeholders to implement the brand across the enterprise, including visual identity
• Collaborate with internal stakeholders that have a shared stake in the Walmart brand including, including the Associate team and Corporate Affairs
• Collaborate with external and internal creative partners to drive the strategies and programs forward
• Develop new brand strategies, actions, and recommendations for how customers can see, feel and believe Walmart is a brand for them

You’ll sweep us off our feet if…

Who is your ideal candidate? How would you define a superstar or exceptional talent? What are the top must-have skills? What are the nice-to-have skills?

• You have built and implemented all kinds of ‘brand strategies’: advertising, brand and / or product architecture, comms, branding, internal culture, purpose, mission/vision/values, experiences, and innovation. You understand the Venn diagram across strategies and can flex fluidly across work.
• You are KILLER at writing creative briefs and presentations: You think strategically and deliver creatively – you dream about new ideas and push your teams to think outside the box, but it’s grounded in sharp strategic insight about the customer.
• You are a culturally curious trend spotter with a deep interest in culture and a pulse on worldwide events and trends.  You know the talent, creators and brands that matter in culture.
• You are a storyteller and can sell internally, evangelizing ideas to bring them to life across different business functions. Externally, experience with creative agencies and social platforms is key.
• You are highly collaborative and engaging others energizes you – you believe partners only make the work better even if it’s not the shortest path to completion
• You are a self-starter – you get things done, big or small. You don’t need a structure to thrive. Ambiguity and setbacks don’t faze you – you thrive in complexity and ever optimistic.

You’ll make an impact by:

What are the core responsibilities your candidate must execute well on a day-to-day basis? How will your ideal candidate make an impact? What does success look like? Concisely bullet the role’s scope and responsibilities, including the areas of work to which your team goals will be aligned.

• Support highly visible strategic initiatives important to C-level leaders at Walmart, ranging from cross-functional campaigns across the Marketing org to shaping employee narratives that build pride and excitement across our 1.2 million field associates
• Drive new ways of thinking about culture and our role in it– obsessed with all kinds of