VP of Marketing, Communications and Outreach

The Position

Title: VP of Marketing, Communications and Outreach

Position Type: Full time

Requisition No: 24025

Category: Administration

Supervisor: President and Chief Executive Officer (or designee)

Last Updated: December 2023

Job Purpose: Oversee the strategic direction and tactical execution of Calbright’s 

marketing, communications, media outreach, and executive communications.

Location: Remote, various locations throughout California

Salary Range: The beginning salary range for this position is Range EX-7, 

(Steps 1-3) $188,070.93 - $207,383.52.

While we have paused the active recruitment for this position, we are still accepting applications. 

 

Position Overview

Under the supervision and direction of the President & CEO, the vice president (VP) of marketing,  communications, and outreach will oversee Calbright’s brand management and help lead the strategic direction and narrative voice of the college. The VP is responsible for the development and execution of overall communication, marketing, and outreach strategy and programs for Calbright. The VP should be an exceptionally articulate and concise synthesizer, analyzer, storyteller, and explainer of complicated legislative and political landscapes, academic and institutional endeavors, and college -and system priorities. This position, at the highest level, connects narratives and initiatives from across the College and is accountable for positioning Calbright as a proactive catalyst for change and the leading edge of the learning curve to better serve adult learners. The VP directs the development of effective internal and external communications, digital strategies, and executive communications tailored to a variety of target audiences/stakeholders, including adult learners, thought leaders, current and prospective students,  funders, community and business leaders, elected officials, media, and other constituencies. The VP is also responsible for strategic, proactive, reactive, and crisis communications and may serve as the College’s most senior spokesperson. This individual is responsible for budgeting, reporting, analyses, recommendations, and a wide range of management responsibilities. In carrying out this work, the VP will manage a team in leadership of these functions and is a member of the President and CEO’s cabinet.

Essential Job Duties and Responsibilities 

The duties below are representative of the role and are not intended to cover all of the duties performed within the scope of work.

• Develop and execute immediate- and long-term strategies for Calbright and its programs to build awareness, engagement, understanding, and amplification of Calbright College’s mission, vision, and impact.
• Oversee the development of messaging and positioning platforms in collaboration with the President and CEO, and executive team members to ensure consistency and discipline in all outbound communications.
• Establish communications and thought leadership programs that elevate senior leaders, faculty, staff, and institutional priorities to proactively tell our story, communicate our unique value, clearly articulate our accomplishments, and build support for the vital mission of Calbright College.
• Ensure programs of outreach and education are developed and executed that result in bipartisan support among elected officials to decrease or eliminate barriers to the growth, sustainability, and impact of Calbright College, and ensure continued access to state funding.
• Drive digital and social media strategy and implementation to build awareness and increase outreach.
• Ensure consistency across the organization of brand assets, including collateral and digital content. 
• Ensure the development of “customer service-oriented” systems that enable highly responsive communication between stakeholders (individuals and organizations) and Calbright College, and especially enable professional media to get the support they need for their work.
• Build, refine, and maintain communication systems and processes to support the work of Calbright College’s Board of Trustees, including adhering to Brown Act requirements and any other needs of the Board or individual Trustees.
• Develop emergency and crisis communications plans to enable Calbright College to nimbly respond immediately following the development of situations requiring an urgent and rapid response.
• Foresee and respond to potential crises and lead crisis communications.
• Work closely with the President and CEO and other executives on the leadership team to provide preparation, staffing, and support for thought-leadership events, public testimony, speaking engagements, listening tours, press interview