Manager, Digital Media - Demand Generation

Position Summary...

What you'll do...

Make your mark on the legacy of Walmart and help shape the future of global online marketplaces. Walmart Marketplace is a curated community of respected, professional sellers who offer only top-quality, authentic products and best-in-class customer service. Marketplace is an integral part of Walmart’s growth strategy and fast-paced innovation is embedded into every aspect of what we’re building.

We’re looking for an experienced Demand Generation Manager to activate and manage integrated marketing programs that drive qualified seller acquisition at scale. This role is responsible for launching and optimizing full-funnel demand generation campaigns, developing account-based and ICP-targeted marketing initiatives, and supporting solution adoption through focused enablement programs.

Reporting to the Senior Manager of Digital Marketing, this person will be activation-focused, owning day-to-day campaign execution while making data-informed recommendations to optimize performance and support business goals.

You will make an impact by:

• Launching and managing demand generation campaigns across channels such as paid search, paid social, email, webinars and offline.
• Driving activation for account-based and ICP-based marketing programs in alignment with sales and business development priorities.
• Supporting solutions marketing efforts to increase adoption of seller tools and services (e.g., Walmart fulfillment Services, etc…).
• Applying a growth hacking mentality—experimenting with unconventional tactics, rapid testing, and creative execution to identify new sources of growth.
• Collaborating with channel owners, creative, and content teams to execute campaigns that drive measurable results across the funnel.
• Analyzing performance data to uncover insights, make informed optimizations, and support growth opportunities.
• Creating campaign performance reports, dashboards, and executive summaries to track progress against KPIs (e.g., MQLs, SQLs, CPL, ROAS).
• Managing campaign budgets, tracking spend and ensuring efficient use of marketing dollars.
• Partnering with sales, product marketing, and GTM teams to ensure campaigns align with key initiatives and support pipeline objectives.

You’ll sweep us off our feet if…

• You have 5–7+ years of hands-on experience in demand generation or digital campaign execution, ideally in B2B or marketplace environments.
• You bring a growth hacking mindset—you’re curious, resourceful, creative, and laser-focused on testing and scaling what works.
• You are highly execution-oriented with a strong bias for action and a passion for delivering results.
• You are fluent in performance metrics, reporting tools, and data analysis to drive optimization decisions.
• You have experience activating account-based and ICP-targeted campaigns using platforms like LinkedIn Ads, HubSpot, 6Sense or similar.
• You are comfortable managing budgets, optimizing spend, and forecasting campaign performance.
• You have worked closely with cross-functional teams to execute go-to-market plans and solutions enablement programs.
• You are detail-oriented, thrive in fast-paced environments, and love solving problems with a data-first mindset.

How you’ll thrive at Walmart:

• Performance-based incentive awards
• 401k with company match
• Stock purchase plan
• Paid parental leave
• Collaborative, high-impact team environment
• Career growth opportunities across the Fortune 1 ecosystem

About Walmart Marketplace

We are Walmart Marketplace—Our sellers and their millions of amazing products help make Walmart Marketplace one of the fastest-growing eCommerce platforms in the U.S. Whether you’re a small business or global brand, our innovative solutions simplify the selling experience and help deliver growth at scale. 

We bring a passion that is unmatched, and our efforts have an epic impact on the world around us, both inside and outside of work. With colleagues across the nation, we strive to create a sense of belonging, with no shortage of guidance and support for you as you grow and develop your career here.

Equal Opportunity Employer

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers, and the communities