Brand Director, US RTD - On the Rocks

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.

What makes this a great opportunity?

•    We’re seeking a leader who thrives in a complex, fast-paced, high pressure, growth environment. One who gains energy from the opportunity to be part of a fast-growing and entrepreneurial business that has humble roots with infinite growth potential.
•    A brand builder who brings both strategic rigor and powerful execution, linking brand strategy to operating plans that deliver on an ambitious growth agenda
•    An inspiring people leader who effectively leads through ambiguity, building new ways of working problem-solving, inspiring, influencing teams, and working with executive and board-level leaders.
•    A leader with experience managing brand P&Ls, who brings financial acumen and has the ability to turn data and insights into compelling marketing and growth strategies. 
•    A people leader with a passion for developing talent and capabilities, who proactively and creatively leads teams through growth and problem-solving.
•    Strategic business and marketing acumen, reflected in the strategy development and execution/operating plans and results.

POSITION LOCATION: New York, NY or Chicago, IL 

UNLEASH YOUR SPIRIT

•    The OTR Marketing Director will be accountable for transforming one of the fastest growing franchises in US spirits into a global, iconic brand, propelling the franchise into the ranks of the top 100 global spirits brands.
•    This leader’s focus in the immediate term will be driving exponential growth in the United States, growing the franchise from $100MM NNSV to $250MM NNSV, setting up OTR as a share leader in premium+ spirits and a critical growth driver for Suntory Global Spirits North America.
•    This role is a high-profile position that requires senior level stakeholder management with high exposure to the Suntory Global Spirits Executive Leadership team, the SHD Chairman and the Global Brand House and RTD Managing Directors. 
•    Managing the OTR portfolio involves a high degree of operational complexity and connectivity, requiring liquid planning & negotiations across multiple global brand houses and a high degree of connectivity and collaboration across strategy, innovation, data/insights, finance supply chain and US sales. 
•    This role requires championing, building, and embedding capabilities that are new and/or nascent to the US organization.
•    This person will lead a team of 4-5 direct reports to deliver on clearly defined vision and prioritized brand initiatives.
•    Success will be measured by sales performance (NNSV), consumer response (awareness & purchase behavior) and operational metrics and budget oversight of $30+MM
•    External stakeholders for brand partners and agency management
•    A resourceful self-starter with an entrepreneurial mindset, strong work ethic and adaptability towards change.
 

Role Responsibilities

STRATEGIC PLANNING
•    Lead the brand strategy & execution that will exponentially grow the NA OTR franchise from $100MM to $250MM+ NNSV
•    Lead development of 3-year strategic growth plans and annual operating plans for OTR.
•    Build market/channel/ key account strategies, connection moment planning, and product mix and pricing
 
EQUITY BUILDING  
•    Build an iconic brand with a clear vision and brand world. Lead packaging, vis ID and brand foundation work.
•    Translate insights into powerful brand narratives that engage consumer cohorts, elevate OTR’s mission and promote OTR’s unique equities.
•    Deliver marketing strategies & execution plans that put OTR on the map as loved, widely recognized brand.
•    Establish and lead cohort of agencies (packaging, viz ID, creative, PR, media, promotions) to build an iconic, cohesive, and differentiated brand world. Effectively manage relationships working collaboratively to deliver compelling results
 
P&L MANAGEMENT
•    Manage the OTR P&L, balancing in-year growth with long term value, aligning brand investment plans against priority jobs to be done
•    Lead team in tracking and analyzing business performance to identify areas of focus for plan optimization.
•    L