Sr. Coordinator, North America Influence, PR & Events - Calvin Klein

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POSITION SUMMARY:

The Sr Coordinator, NA Influence, PR & Events will support the Director, NA Influence, PR & Events in the strategic development of Calvin Klein North America’s regional influencer programming, local press & internal communication cadence, and brand events. This role will partner closely with key Global & North America teams to effectively execute across these areas to enhance brand and commercial goals.

The ideal candidate will be connected to the regional culture calendar in key North America markets and have a keen understanding of building highly effective influence, PR and event initiatives to drive product and brand consideration. They will have strong relationships with up and coming/micro influencers and local press, as well as have an entrepreneurial and innovative mindset.

RESPONSIBILITIES:

Influence:

• Assist Director in the development of a capable network of influencers across culture, fashion and niche communities to leverage across all brand and business line plans.
• Help manage clear influencer strategies to ensure maximum leverage and optimal service.
• Support with the creation and execution of N. America seasonal influencer programming that fuels awareness, brand consideration and individual campaign KPIs.
• Identify and source new influencer talent & cross-channel trends. 
• Manages internal relationships to ensure all plans and product focuses reflect business priorities and needs, while identifying areas of growth and opportunity.
• Support with partner briefing around content and specific deliverables to ensure alignment to overall campaign goals and Global brand image. 
• Manages all gifting & seeding programs to ensure recipients are reflective of team goals, strategies and continues to expand N. America influencer relationships.

Events:

• Help drive the regional events strategy for mid/micro influencer activations aligned to the N. America cultural calendar and global brand image strategies.

• Support in the ideation & growth of the region’s local retail events strategy, aligned to commercial & brand needs.

• Partner with Director and relevant team members/vendors on all elements surrounding event & experiential activations, including ideation, planning and on-site support to ensure successful execution (elements inclusive of: guest experience, venue layout, décor and scenic elements, product/gifting needs, catering, contract negotiation and budgeting).

• Support in fostering and maintaining relationships with experiential agency partners, vendors and venues in region.

• Partner with Director to execute key internal N. America events with brand executive leaders (e.g., presentation creation, vendor bookings, office space needs, on-site troubleshooting).

PR:

• Support with prepping executive talking points and gathering information for internal communication needs.

• Partner with the Director on all internal communication pillars (executive newsletters, team communications, etc.) and support with project management associated with internal communications needs.

• Help strategize and secure local press stories and product focused local editorial, exploring influencer integrations where possible, and helping to supplement Global storytelling.

• Manage any/all product sampling and asset needs aligned to editorial opportunities.

General:

• Assist director in all department budget tracking & invoicing
• Help manage all contracts across influence/PR/events, including partnering with Legal & other internal teams.
• Manage all reporting around influencer, editorial and events in alignment with key seasonal and campaign objectives.
• Helps to manage Global submission and review process to ensure visibility, alignment and to keep review/feedback cadence on track for each project.