Brand Manager, Sprite

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

January 22, 2026

Shift:

Job Description Summary:

At The Coca-Cola Company, we exist to refresh the world and inspire moments of optimism and happiness through beloved brands, crafted sustainably for a better shared future. Working here means more than a job—it’s an opportunity to create a positive and meaningful impact.

 

As part of our North America Operating Unit (NAOU), you'll join a Marketing Team dedicated to growing and nurturing our brands by deeply connecting with consumers locally while scaling strategies globally.

 

What You'll Do for Us

 

As a Brand Manager for Sprite, you'll lead the charge in elevating brand growth and presence. Key responsibilities include:

• Align Strategy: Develop local brand strategies that align with broader company goals, driving profitable growth and managing Fanta’s P&L.

• Plan for Growth: Partner with NAOU category teams to create mid-term (2-3 years) growth strategies and annual brand plans leveraging local insights and consumer positioning.

• Collaborate Across Brands: Coordinate with other brand managers and teams to identify synergies across brands, ensuring consistent strategies and executions.

• Leverage Data: Analyze brand and program performance using KPIs; turn insights into actionable plans that contribute to business success.

• Integrate Technology: Use data, insights, and technology, including AI, to optimize processes, measure impact, and improve efficiency.

• Execute Flawlessly: Manage budgets and timelines, hitting milestones on time and on budget while ensuring program excellence.

• Inspire Stakeholders: Present the brand’s growth potential and strategy to bottlers, customers, and key stakeholders to drive commercial acceleration in priority markets and channels.

• Amplify Brand Impact: Collaborate with bottling partners to deliver high-quality implementation and amplification of brand programs to engage consumers and shoppers.

• Build Partnerships: Cultivate powerful internal and external partnerships to boost brand market share and drive operational efficiency.

• Drive Excellence: Oversee financial, operational, and partner routines to ensure seamless brand management.

 

Qualifications & Requirements

 

Education: Bachelor’s Degree in Marketing, Communications, Business Strategy, or a related field.

Experience: 3+ years in brand management, marketing, or a similar role.

 

Skills & Expertise:

• Proficient in utilizing Nielsen/IRI data to craft actionable strategies from insights.

• Deep knowledge of marketing concepts like brand positioning, competitive analysis, consumer segmentation, and strategy development.

• Knowledge of and ability to apply basic marketing concepts (e.g. brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives and strategies, consumer segmentation) used in the development of marketing plans.  

• Proven ability to work effectively with agencies and cross-functional teams.

• Consumer-first approach to developing long-term profitability and brand growth.

• Experience leveraging AI and technology to optimize workflows and enhance effectiveness.

• Strong creative and analytical evaluation skills for assessing strategy execution and consumer impact.

• Solid understanding of customer marketing strategies and market dynamics.

• Competence in project management, business operations, and presenting to senior leadership.

• Experience working in collaborative, cross-functional, and global contexts.

 

Personal Attributes:

• Highly organized with exceptional analytical and problem-solving abilities<