Healthcare Marketing Manager (Hybrid)

About Kaizo Health

Kaizo Health is a recognized leader in patient-centered care. We combine evidence-based chiropractic, personalized rehab, and cutting-edge technology to help patients live pain-free, active lives. Over 100,000 individuals have trusted us to restore their mobility and improve their health.

Join Our Team as a Marketing Manager!

Are you a strategic thinker with a passion for creating cohesive marketing strategies that drive results? Do you excel in developing innovative campaigns that attract and retain customers across various platforms? If so, we have an exciting opportunity for you to lead our marketing efforts and make a significant impact!

About Us: We are a leading chiropractic and rehabilitation practice serving the vibrant communities of the DC area. Committed to excellence and innovation, we strive to provide exceptional care and support to our patients while fostering strong partnerships with our referral sources.

Role Overview: As a Marketing Manager, you will play a key role in developing, implementing, and executing integrated marketing strategies to attract new patients and nurture existing relationships. You will lead all facets of marketing for Kaizo Health, including digital campaigns, brand management, B2B in-person sales and relationship building, content creation, event coordination, and performance analysis. Your responsibilities will include:

• Strategic Planning: Develop and execute integrated marketing plans that encompass digital, physician, attorney, internal, and retargeting efforts, ensuring a cohesive and consistent brand message across all channels.
• Referral Source Engagement: Cultivate relationships with referral sources such as physicians, attorneys, and internal stakeholders to drive patient referrals and foster collaboration.
• Patient Engagement: Develop and execute strategies to maximize referrals from our existing customer base and build our cash-based wellness programs.
• Digital Marketing: Lead digital marketing initiatives, including social media management, search engine optimization, email marketing, and online advertising, to increase brand visibility and attract new patients.
• Brand Awareness: Create and execute comprehensive strategies that increase brand visibility and recognition. This includes defining the brand’s unique value proposition and positioning in the market, as well as ensuring consistency across all marketing and communication efforts.
• Content Creation: Develop engaging content for various marketing channels, including blogs, social media posts, email newsletters, and website updates, to educate and engage our audience.
• Analytics and Optimization: Monitor and analyze marketing performance metrics, leveraging data insights to optimize campaigns and drive continuous improvement.

Required Skills and a Proven Track Record in the Following Areas:

• Strategic Thinking: Proven experience in developing and executing marketing strategies that drive business growth and customer engagement.
• Multi-Channel Marketing: Expertise in managing marketing efforts across digital, physician, attorney, internal, and retargeting channels, with a focus on integration and synergy.
• Relationship Building: Strong interpersonal skills and the ability to cultivate relationships with referral sources and internal stakeholders to drive patient referrals.
• Digital Marketing Proficiency: Hands-on experience in digital marketing tactics such as social media management, SEO, email marketing, and online advertising.
• Analytical Skills: Proficiency in analyzing marketing data and metrics to measure performance and optimize campaign effectiveness.

Additional Requirements and Skills:

• Bachelor’s degree in marketing (or related field) + 5 years of proven marketing experience and driving tangible results
• Experience in achieving new customer/patient acquisition results in a hea