Sr Specialist Social Media Strategy

Overview

About PHOENIX 

 

PHOENIX Retail, LLC is a Direct-to-Consumer platform operating EXPRESS and BONOBOS in the United States. Grounded in a belief that style, quality and value should all be found in one place, Express is a brand with a purpose - We Create Confidence. We Inspire Self-Expression. - powered by a styling community. Bonobos is a menswear brand known for being pioneers of exceptional fit and a personalized, innovative retail model. Customers can experience our brands in over 400 Express retail and Express Factory Outlet stores, 50 Bonobos Guideshops, and online at www.express.com and www.bonobos.com.

Location Name

New York Office

Responsibilities

The Sr Specialist, Social Media Strategy position will play a key role in shaping the brand’s social media presence and driving meaningful engagement with our target audience.  The role is responsible for driving brand awareness, fostering community engagement and aligning with our overall marketing objectives.  The position requires a deep understanding of social media platforms, trends, analytics and content marketing.   

 

KEY RESPONSIBILITIES

• Execute social strategy to drive increased customer engagement, brand advocacy and community expansion.
• Establish and reach/meet KPIs and benchmarking.
• Develop and execute innovative social cross-platform programming on Instagram, TikTok, Facebook, YouTube, Pinterest, Threads and emerging platforms.
• Hone Express’s visual presentation on social media platforms. Maintain a strong visual personality and style guide for Express’s social media.
• Work closely with Creative and Paid teams to generate social-specific ideas.
• Develop programming plans (including publishing cadence recommendations by series and platform)and maintain the social media editorial calendar.
• Work with Talent & Community team to create optimal influencer content strategy for owned social channels.
• Work with Customer Care team to address social media inquiries and maintain a positive brand image with our fans.
• Monitor and analyze organize social content performance across brand social channels, providing actionable insights to optimize results.
• Analyze competitor activity on an ongoing basis to provide applicable learnings that will inform the social strategy.
• Other essential tasks that are not listed may be requested by your leader.

 

REQUIRED EXPERIENCE & QUALIFICATIONS

• Bachelor’s Degree with emphasis in marketing, and/or communications
• Minimum of 5-7 years’ experience with proven history of social media strategy and audience development success within previous organizations or agencies
• Experience working with social media platforms and tools

  Desired Qualifications

• Passionate, energetic team-oriented individual with strong analytical, interpersonal and creative skills.
• Eye for detail and highly-developed organizational skills, including ability to prioritize tasks and meet deadlines.
• Possess a commitment to initiate new projects and strong follow through.
• Ability to analyze situations and solve problems creatively and independently.
• Strong written and verbal communications skills and a demonstrated ability to effectively interact across business functions to deliver effective marketing programs.
• Manage workflows with the ability to create effective and efficient processes.
• Passion for understanding fashion and retail; ability to spot and leverage pop-culture and emerging trends that matter to our brand and consumer; skillful at storytelling.

 

CRITICAL SKILLS & ATTRIBUTES

• Polished, professional, and mature; confident and comfortable presenter; motivated self-starter; organized and attentive to detail; resourceful and solution oriented

 

Benefits and Compensation:

PHOENIX offers a range of benefits to help protect full-time associates health and long-term financial security including:

• Medical, pharmacy, dental and vision coverage
• 401(k) and Roth 401(k) with Company match
• Merchandise discount
• Paid Time Off
• Parental leave for new moms and dads

Part-time associates may be eligible to receive paid sick leave, public health emergency leave and to participate in the 401(k) and Roth 401(k) with Company match. Additionally, part-time associates are eligible to receive a merchandise discount, and to choose voluntary benefits through YouDecide. Full-time associates may be eligible to participate in our incentive plan.