Senior Marketing Specialist- Solutions Team

TransPerfect’s Marketing & Communications team is looking for a full time Senior Marketing Specialist to join our Solutions Marketing Team, responsible for market research, go-to-market strategies, digital marketing, and performance marketing efforts.

With over 8,000+ worldwide employees, over $1.1 billion in annual revenues, and 120+ global locations, TransPerfect is the world’s largest provider of language and technology solutions for global business.

The ideal candidate will have a minimum of 3-4 years of previous experience in a similar role, and a strategic, data-driven approach to marketing. This role is ideal for a marketing professional who thrives in a cross-functional environment, collaborating with product, sales, and marketing teams to drive engagement, generate leads, and support revenue growth.

Primary responsibilities include:

Market Research & Analysis

• Become an expert in our offerings and customer needs.

• Conduct market research to define Ideal Customer Profiles (ICPs), personas, pain points, and opportunities.

• Analyze competitors to refine positioning and identify market gaps.

• Monitor industry trends and emerging technologies to inform strategy.

Go-To-Market (GTM) Strategy

• Collaborate with product owners to develop and execute GTM plans for new and existing offerings.

• Document product use cases to inform messaging and content.

• Maintain core marketing documentation, including positioning statements, value propositions, and buyer personas.

• Align marketing efforts with sales objectives and product roadmaps.

• Oversee branding and packaging, including product and feature naming conventions.

Digital Marketing & Lead Generation

• Conduct research, analysis, and discovery with stakeholders to inform promotional strategy

• Plan and execute lead generation campaigns in collaboration with performance marketing by developing and executing campaign and content plans that are deployed by performance marketing.

• Ensure all promotional activities have clear KPIs to measure success and to allow performance optimization.

• Analyze and optimize campaign strategies

• Report on campaign performance

Content Creation & Management

• Identify needs for sales enablement materials, such as brochures, pitch decks, and case studies.

• Work with subject matter experts to create content aligned with customer needs.

• Execute multi-channel content strategies, including blog posts, white papers, webinars, and email nurtures.

Engagement & Audience Interaction

• Ensure campaigns include consistent engagement experiences and video content that encourage audience interaction.

Sales Collaboration

• Regularly engage with sales teams to gather insights and refine marketing strategies.

• Support sales with messaging, solution narratives, and pitch materials.

Event Support

• Partner with sales enablement and event teams to optimize messaging, content promotion, and lead generation for events.

Data-Driven Decision Making

• Conduct ROI analysis to measure marketing effectiveness.

• Gather and synthesize data from sales, marketing, and client interactions to improve future campaigns.

• Use analytics tools to measure performance and provide actionable insights.

• Identify new ways to enrich target audiences for campaigns.

Cross-Functional Collaboration

• Act as a bridge between product, sales, and marketing to ensure alignment on strategy and priorities.

• Collaborate with digital marketing, creative teams, and product managers to deliver cohesive campaigns.

• Partner with production and solution teams to incorporate user feedback into product development.

Proof Points & Customer Advocacy

• Collect testimonials, case studies, and proof points from satisfied clients.

• Conduct focus groups and user interviews to refine messaging and uncover new opportunities.

Continuous Improvement

• Stay up to date on new marketing technologies and methodologies.

• Identify opportunities for market expansion and cross-vertical use cases.

About Us:

TransPerfect was founded in 1992 with a simple mission to provide the highest quality langua