Marketing Administrative Assistant - Cannabis Retail Marketing

WHERE PASSION MEETS PROFESSION

We are seeking a detail-oriented, highly organized Marketing Administrative Assistant to join our cannabis retail marketing team. The ideal candidate thrives in a fast-paced environment, has experience managing digital platforms, and takes pride in maintaining accurate, consistent content across multiple systems. This role plays a critical part in ensuring marketing campaigns and online platforms run smoothly and reflect the brand’s professional standards.

Key Responsibilities

Weedmaps Management

• Regularly update store bios, product menus, featured sections, and banners
   
• Upload promotional deal banners aligned with campaigns and product launches
   
• Monitor for technical issues, visual discrepancies, and outdated content
   
• Respond to customer DMs in a professional, brand-consistent tone
   

Dutchie eCommerce & Backoffice

• Ensure product listings are accurate, including naming conventions, categories, THC/CBD content, and descriptions
   
• Upload and maintain high-quality branded images using in-house photography or vendor assets
   
• Manage banner content and refresh carousels with featured products, vendor drops, and promotional items
   
• Use product scoring tools to prioritize visibility of new and high-performing products
   
• Cross-check platform consistency between Dutchie and Weedmaps to maintain brand alignment
   

Media & Content Management

• Edit and upload product photography, ensuring image quality and consistency
   
• Generate strain-specific deli labels using ChatGPT; maintain organized label folders within Google Drive
   
• Post regular content to Instagram and Facebook Stories to promote deals and new products
   

Seed TV & In-Store Screens

• Upload all digital assets for in-store TVs and playlists
   
• Audit screens daily to ensure accurate deal displays, compliance, and correct formatting
   
• Manage store-specific banners reflecting location-based promotions
   

Internal Communication & Platform Audits

• Rotate featured products to reflect current inventory, high-performing items, and vendor pushes
   
• Conduct daily menu audits for name formatting, THC%, imagery, and category accuracy
   
• Align all visual media with deal sheets to avoid customer-facing discrepancies
   
• Maintain daily communication with store managers regarding menu updates, platform issues, and campaign execution
   
• Provide updates in team communication channels regarding vendor visits, digital upda