Product Marketing Manager, Analytics & Reporting

Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experiences at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer experience at the right time.  

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

About the Role:

We are seeking a dynamic Product Marketing Manager to help drive the execution of our Go-to-Market strategy for Analytics and Reporting, driving awareness and revenue growth for our suite of features. The Product Marketing Manager will be responsible for articulating the value and positioning of Genesys Analytics and Reporting to customers, prospects, partners, sales teams, analysts, and other key internal and external stakeholders. A core responsibility will be working cross-functionally on strategic initiatives including new logo and expansion sales motions. Driving development and execution of these initiatives, while also managing project milestones and influencing teams to improve impact and scale.

The ideal candidate will possess extensive experience in product marketing within enterprise SaaS companies and a proven track record of developing go-to-market strategies tailored to specific segments, verticals, and revenue opportunities. In this role, you will craft and implement targeted go-to-market programs, leveraging data-driven insights to uncover growth opportunities across the entire sales funnel and customer lifecycle.

Our Team Mission:

We believe we have an important story to tell: companies can transform the way they connect with customers through our cloud customer experience software. Genesys guides our customers — the real heroes in our stories — to make these transformations unlike anyone else in the market.

Key Responsibilities:

• Collaborate closely with cross-functional teams to develop comprehensive go-to-market plans, spanning audience definition, core value proposition development, and sustained execution post-launch.
• Lead data-driven investigations to unearth insights and revenue opportunities across marketing and sales funnels.
• Partner with campaign marketing to devise full-funnel marketing strategies that drive awareness and demand generation.
• Demonstrate strong project management and collaboration skills to enhance overall success.
• Develop sales enablement tools, including first-call decks, solutions briefs, white papers, videos, blogs, and webinars.
• Drive customer immersion initiatives to gather voice-of-customer insights through market research, customer advisory boards, and close collaboration with sales and customer success teams.
• Deliver compelling presentations at internal leadership meetings, analyst briefings, industry events, webinars, and trade shows.
• Lead reporting on key success metrics during monthly business reviews and facilitate rigorous marketing planning.

Qualifications:

• 4+ years enterprise SaaS marketing, preferably in a multi-product environment
• Domain expertise in B2B growth marketing initiatives and full funnel activations
• Mastery of foundational PMM skills – messaging/positioning, GTM strategy, audience segmentation, sales enablement, content creation, market research
• Strong strategic, analytical, organizational, and problem-solving skills
• Ability to prioritize high impact activities, manage multiple priorities and keep complex projects moving forward
• Excellent people and project leadership skills and proven track record launching new products and features
• Track record of successfully leading, influencing, and collaborating with product management, sales, sales ops and marketing
• Exceptional written and oral communication skills
• Poised under pressure and a sense of humor
• Bachelor’s degree or demonstrated professional equivalent skill

Compensation:

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.