Senior Director, DTC Marketing & Member Growth

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

We are seeking a data-driven, strategic, and consumer-focused Senior Director of DTC Marketing & Membership Growth to lead all growth, retention, and loyalty marketing efforts across our direct-to-consumer businesses. This role will oversee the strategy and execution of integrated marketing campaigns, customer lifecycle programs, and membership initiatives aimed at driving sustainable growth and maximizing customer lifetime value.

Working closely with Portfolio Marketing, Brand Marketing, Revenue, Finance, Product and Technology teams, this leader will play a pivotal role in shaping the customer experience across every touchpoint—awareness, acquisition, onboarding, engagement, retention, and reactivation.

Key Responsibilities:

1. Growth Strategy & Acquisition Marketing

· Develop and lead the growth strategy for all DTC products and membership businesses, focusing on efficient customer acquisition across digital and traditional channels.

· Partner with Portfolio Marketing team on paid media strategy (search, social, programmatic, affiliate, etc.), ensuring campaign performance meets or exceeds CAC and ROI goals.

· Partner with Brand Marketing and Creative to develop compelling campaigns that drive awareness, consideration and conversion.

· Build scalable acquisition programs and own day-to-day management of strategic partnerships.

· Working with product and BI teams, drive full funnel conversion optimization across website and app(s).

2. Lifecycle & Retention Marketing

· Lead the development and continuous improvement of the customer lifecycle, from onboarding through renewal and win-back, with tailored messaging and personalized journeys.

· Partner with Portfolio Marketing & CRM teams to design and execute multichannel CRM strategies (email, push, in-app, SMS) to deepen engagement and reduce churn.

· Partner with the retention and engagement teams to constantly analyze performance data to continuously optimize flows, offers, and segmentation strategies.

3. Loyalty & Membership Program Marketing

· Oversee day-to-day marketing of loyalty and membership programs, ensuring alignment with overall business strategy and member value proposition.

· Collaborate with Portfolio and other brand marketing teams to drive awareness, understanding and engagement with loyalty programs.

· Partner with Product and Insights teams to identify enhancements, develop new features, and track member satisfaction.

· Develop go-to-market strategies for new benefits, partnerships, and tier structures.

4. Performance Management & Team Leadership

· Define, monitor, and report on KPIs related to acquisition, engagement, retention, and customer LTV.

· Lead and mentor a high-performing team of marketers and analysts.

· Foster a test-and-learn culture with rapid iteration and data-backed decision-making.

Qualifications

Required Qualifications

• 7+ years of progressive experience in DTC, subscription, or membership marketing.