Vice President Brands & Advertising

SUMMARY:

The Vice President of Brands & Advertising provides strategic leadership and vision for all brand attributes and advertising endeavors across the Twenty-Nine Palms Band of Mission Indians. This role encompasses the strategic development and oversight of integrated brand strategies, operationalizing advertising initiatives, and ensuring consistent brand messaging across all platforms and guest touchpoints. Crucially, this role requires a hands-on approach to cultivating and coordinating all sponsorship agreements and donation efforts, working directly with sponsors to maximize property exposure and community impact.  In addition, we strive to deliver our Five Star Experience to Guests and fellow Team Members. This includes being committed to our Service Promise: We are the Twenty-Nine Palms Band of Mission Indians Team, where your experience is our top priority. Every person and detail matters.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

The requirements listed below are representative of the knowledge, skill, and/or ability required to perform this job successfully. Upon request, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Provide outstanding customer service to guests and all other employees by exceeding our mission statement.
• Lead by example and carry out our Five Star Experience to Guests and all Team Members by fulfilling our Mission Statement, Service Promise and following department service standards. This entails consistency performing our service expectations of: Welcoming, Proactive, Seamless, Personalized and Valued.
• Continually coach and support Team Members to ensure they have the skills, tools and resources to successfully complete their jobs, including the delivering of the Five Star Experience expectations.
• Monitor advertising trends of competitor properties in the area.
• Coordinate and attend all media interviews with appropriate property spokesman.  Accompany media reps at all times while on property.
• Represent Spotlight 29 Casino and Tortoise Rock Casino at external community and industry functions.
• Maintain excellent communications with all Directors and Managers.
• Develops and implements approved departmental policies and procedures.
• Responsible for all necessary record keeping.
• Champion the overarching brand vision, identity, and architecture for the entire Twenty-Nine Palms Band of Mission Indians enterprise, ensuring consistent brand messaging and experience across all touchpoints.
• Collaboratively build long-term brand strategies and advertising roadmaps aligned with the overall business objectives and growth targets of the Tribal organization.
• Lead the development and evolution of the brand portfolio strategy, identifying opportunities for brand extensions, and strategic partnerships to enhance overall brand equity.
• Oversee market research and competitive analysis to inform brand positioning, identify unmet consumer needs, and capitalize on emerging trends to maintain a competitive edge.
• Collaborate with executive leadership across all departments (e.g., Gaming Operations, Hospitality, Retail) to ensure brand alignment and integrated marketing efforts that support overall business goals
• Collaborate to build upon key performance indicators (KPIs) for brand health, advertising effectiveness, and return on investment (ROI), and present regular performance reports to