Company Overview

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV Healthcare is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on for the prevention and treatment for HIV.  We go to extraordinary lengths to deliver the sorts of breakthroughs, both in prevention, treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care.  We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV Healthcare has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.

We are aware of how much is at stake for those at-risk or affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV Healthcare isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.

While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV Healthcare, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.

Position Overview

ViiV Healthcare is a stand-alone specialist pharmaceutical company focused exclusively on HIV.  ViiV develops and commercializes medicines to treat HIV and works solely with HIV stakeholders – healthcare providers, patients, pharmacy, payer and policy makers.

 

The Marketing Manager, LAI Patient Experience is responsible for leading development and execution of key patient marketing activities and digital solutions to enhance the patient experience for ViiV’s long-acting injectables – CABENUVA and APRETUDE. The role will report to a Marketing Director and be an entrenched member of the broader direct to patient marketing team.

 

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:

• Lead key direct-to-patient focused marketing activities and solutions for ViiV’s two long-acting injectable brands in the U.S.
• Understand complex trends and behaviors in the specialty landscape, identifying opportunities and troubleshooting challenges for our patients in accessing and adhering to treatment
•   Assist in the evolution of the customer journey and content strategy to reach patients in moments that matter
• Foster collaborative relationships across brand teams, HUB/patient services, reimbursement, payer marketing, and ViiV tech teams, serving as the lead representative for the LAI patient experience
• Manage projects through legal review as well as the Copy Approval system and process
• Active management of agency partners, especially our Agency of Record; evaluate and set project budgets, work with agency/finance to ensure progress according to budget
• Consistently establish detailed timelines and manage projects and agencies to those timelines
•   Identify/build effective relationships with internal/external stakeholders that are grounded in trust/mutual respect
•   Foster open communication among project team members, network and build alliances in a spirit of collaboration
• Build consensus by involving others in decisions that impact them; handle controversial issues responsibly

 

Why you?

Basic Qualifications

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s degree or equivalent in Business, Marketing, or related discipline
• 3+ years of US-based pharmaceutical industry experience in marketing and/or related commercial roles
• Experience working in specialty medications, particularly injectables
• Experience working in access, acquisition, payer, hub, and/or patient experience marketing roles in the pharmaceutical industry
• Experience working with and managing external agencies
• Experience in creating product messaging and developing tactics
• Experience in effectively navigating Copy Approval (legal, regulatory, medical review) for tactics
• Experience leading complex commercial projects

Preferred Qualifications