Director of Marketing - Campaign Strategist

Dir Marketing - MC06AE

We’re determined to make a difference and are proud to be an insurance company that goes well beyond coverages and policies. Working here means having every opportunity to achieve your goals – and to help others accomplish theirs, too. Join our team as we help shape the future.   

         

The Director of Marketing, Campaign Strategist takes the lead with a Line of Business client to ensure business objectives are translated into effective broad media campaigns. In addition, the Director partners with an Account Executive to effectively manage client requests within the Integrated Marketing team (Content, TheHartford.com, email, social, paid search, organic search, creative services, MarTech, and traffic). The Director provides strategic marketing guidance to their client and provides regular reporting. They are responsible for broad media results. This role will have a hybrid work arrangement, with the expectation of working in our Hartford CT, Home Office three days a week (Tuesday through Thursday).
 

Responsibilities:

• Primary source to partner with line of business clients to develop annual/ad hoc integrated audience/media/creative strategies that advance business brand and/or performance objectives.

• Works with line of business and media agency/partners to translate audience/targeting strategy into media plan.

• Liaises directly with brand media publishers to develop and maintain strategic partnerships for the brand. 

• Manages media budget for integrated campaigns, including approving and reconciling invoices within billing system, and overseeing pacing of media spend against approved budgets to ensure delivery of media impressions/dollars to budget goals.

• Reports on media progress against goals to clients.

• Primary source to partner with internal and external resources to guide positioning, value prop, and creative development/production for integrated campaigns, develops or partners to develop creative briefs.

• Creates actionable project timelines for major media plan components, partnering with internal and external teams to ensure alignment on all deadlines and deliverables; tracks project progress against that timeline and ensures clear communication with all stakeholders throughout campaign management process.

• Partners with internal and external resources to be on site for large, integrated productions to ensure compliance with briefs, legal, business nuances, and overall objectives.

• Partners with internal and external resources to drive customer research required for messaging, creative development for integrated campaigns.

• Partners with internal and external resources to ensure creative assets are tagged, formatted, cleared, and ready for trafficking for integrated campaigns. Populates trafficking workbooks and manages high volume of creative assets that need to be activated with accuracy within paid media placements.

• As needed, ensures media/local activations are properly overseen and executed; engages with client teams to drive participation from line of business teams (e.g. sales, agents) for integrated campaigns.

• Coordinates annual client planning and resource forecasting.

• Coordinates half-year planning reviews and progress against goals

• Develops deep understanding of client business practices, products, distribution systems/partners, and internal subject matter experts.

• Guides execution of owned, paid and earned content strategy leveraging publishers and agile methodologies.

• Pairs with Account Manager to ensure alignment of Integrated Marketing team priorities and client business objectives.

• Serves as primary escalation for challenging client work submissions to IM team (except creative services), priority misalignment

• Serves as the client's primary point of contact for work and questions into the Integrated Marketing team.

• Coordinates monthly reviews with client teams on status, burn rate, and planned work on behalf of Integrated Marketing team

• Regularly reviews production and performance dashboards with Integrated Marketing teams and clients.

• Delivers media/competitor intelligence for clients in partnership with internal/external teams. Informs on emerging digital platforms, new media publishers, audience targeting and data privacy regulation, etc.)

Qualifications:

• Minimum of eight years of Digital Marketing experience including at least three years of media buying/planning experience.

• Minimum of 5 years managing outside resources, including creative and media agencies and managing client rela