Director, Product Marketing

The Company  
Cover Genius is a Series E insurtech that protects the global customers of the world’s largest digital companies including Booking Holdings, owner of Priceline, Kayak and Booking.com, Intuit, Uber, Hopper, Ryanair, Turkish Airlines, Descartes ShipRush, Zip and SeatGeek. We’re also available at Amazon, Flipkart, eBay, Wayfair and SE Asia’s largest company, Shopee. Our partners integrate with XCover, our award-winning insurance distribution platform, to embed protection for millions of customers worldwide each year. Our team and products have been recognized with dozens of awards including by the Financial Times which ranked Cover Genius as the #1 fastest-growing company in APAC in 2020. Our diverse team across 20+ countries and many language groups commit itself to diverse cultural programs, in particular “CG Gives” which makes social entrepreneurs out of us all and funds development initiatives in global communities.
Our People areBold, Authentic, Purposeful and Inspired
Our People are notPerfect, Traditional, Complacent or Cautious
About the Role
As the Director of Product Marketing, you will be responsible for building, growing and leading an essential function at Cover Genius. Your team will develop, and execute innovative product marketing strategies that drive profitable and sustainable growth. You will play a critical role in demonstrating how Cover Genius can serve all protection needs globally through one API while delivering best-in-class customer experiences. Your strategic vision and leadership will be crucial in shaping the future of our product marketing efforts.
We're seeking a versatile marketer with a blend of experience that should include product marketing and some combination of content marketing, industry marketing, and sales engineering or product management. The ideal candidate will have a strong ability to learn quickly and adapt to new verticals. The successful candidate will also be a talented storyteller, equally comfortable authoring thought leadership content, sales narratives and go-to-market strategies. 
To succeed in this role, you will have 10+ years of B2B marketing experience, with a proven track record of driving measurable results. You will thrive in a fast-paced startup environment and possess a natural ability to build relationships across the organization. Regular collaboration across all functional areas including but not limited to partnerships, partner services, solution design, technology, insurance services, integration, and legal will be key to helping you drive valuable business outcomes.

What will your day look like? You will...

• Become a vertical expert: Leverage your experience working across multiple verticals and categories to quickly grasp the needs and priorities of our key vertical markets. Formulate compelling value propositions tailored to each client segment.
• Technical expert and customer champion: Bridge the gap between our complex product architecture and customer needs. Translate technical offerings into clear, concise value propositions that resonate with customers in key verticals.
• Be the architect of a powerful content engine: Establish and nurture a content engine that generates valuable stories and thought leadership content. This content will fuel sales materials, digital channels, ABM campaigns, events, and more.
• Master storyteller: Simplify complex product features into compelling, succinct, narratives that resonate with clients.
• Internal influencer: Build strong internal relationships across the organization. Your goal? To be a well-known and respected leader and resource within 90 days.
• Sales ally: Become an extension of the sales team by creating impactful sales slides and narratives. You'll also actively support them during their most strategic meetings.
• Organizational planner: Build a high-performing product marketing team from the ground up. This includes hiring top talent, establishing optimal organizational design, and foster