Lead Generation Administrator - LA

Department: Licensing

Employment Type: Full Time

Location: Los Angeles

Compensation: $50,000 - $60,000 / year

Description

Founded in 1986 by a former vice-president of Paramount Pictures and MGM, MPLC now has offices in 28 countries with headquarters split between the UK and USA. Our UK HQ is in Eastbourne Sussex while in the USA, our HQ is in Los Angeles, next to many of the Hollywood studios that we represent.  MPLC is the market leader in non-theatrical licensing. We are on a mission to enable companies to use world-class film and television entertainment while supporting the creative industries and protecting their intellectual property.    At its simplest, companies around the world use TV and films to help their business. Whether it is gyms trying to create a great environment for their customers or employers making their staff/break rooms a better place to be, hundreds of thousands of companies are showing content in public spaces. A license is required to use that content.   MPLC provides that license to businesses across industries, whether it is a single restaurant or a large global corporation. We then provide royalties from the licenses to our rights holders ranging from major Hollywood studios to local TV production companies.   
MPLC is a key player in the entertainment and intellectual property ecosystem and helps to increase content copyright awareness across all organizations.  
 
Our company is on a truly exciting journey. We’re growing fast, adapting to new technology and trends, and have ambitious plans for the future. Yet, we also remember to keep it fun, down-to-earth, and globally collaborative as “who you are with” and “the process of getting there” matter just as much as the destination. 😊 We would love for you to be a part of our journey and story! 

What's the situation?

The Lead Generation Administrator supports our sales process, collaborating closely with the sales team. The role’s primary responsibilities are new business opportunity/lead prospecting, generation, validation, and preparation. 

The sales team relies on high-quality leads to convert potential new business opportunities into sales and revenue for the company. 

This position holds an important role in leading that effort by finding potential new customer opportunities, researching the opportunities to gather needed intel, validate the potential, and set up the opportunity adequately to help prep the sales team for success. Additional responsibilities may involve support on brand awareness and opportunity generation through marketing initiatives, campaigns, helping to craft marketing messages/digital content/email, and other ad hoc business development, analysis, and office support projects. This role will get to learn and work across diverse industries and customer types, support multiple sales teams, and interact with various internal departments (marketing, strategy, operations, tech, etc.) as well as high level leadership and external clients/customers.    Lead Generation:  

• Conduct in-depth research using available/online resources to identify ideal customer profiles, potential targets, and quality leads. 
• Utilize Pardot, Excel, Salesforce, and other marketing tools to build targeted lead lists. 
• Employ creative strategies to acquire opt-ins and grow our database. 
• Qualify leads through data analysis, investigative research, and by contacting prospects through some cold calling/emailing. 
• Pass qualified leads to the sales team. 

Manage Leads: 

• Utilize Salesforce, Excel, and other tools to maintain accurate leads database and status 
• Update leads data with additional new information 

Email Marketing:  

• Craft persuasive email campaigns aligned with sales initiatives and target. 
• Design visually appealing and optimized email templates using Pardot and Gong. 
• Segment email lists for personalization and maximize engagement. 
• Monitor campaign performance and analyze key metrics to drive continuous improvement. 
• A/B test email elements and optimize content for maximum conversions. 

Other Responsibilities:  

• Collaborate closely with sales reps and marketing team to share insights and develop strategies. 
• Stay up to date on multiple industry trends and best practices. 
• Proactively identify and solve problems to ensure seamless lead generation and email campaign execution. 
• Maintain a meticulous attention to detail and ensure accuracy in all data and tasks. 

Who are you?

• A highly motivated and results-oriented individual with a can-do attitude.  
• Strong rese