Head of Consumer Communications

WeightWatchers is a global digital health company. 

WeightWatchers is a global digital health company and the world’s #1 doctor-recommended, clinically studied behavioral weight health program. For sixty years, we have led the industry by blending science and community to help millions of people build sustainable healthy habits.

As the science of weight health rapidly evolves, so does WeightWatchers. We are redefining the category by developing new clinical pathways for GLP-1 medication access, creating specialized behavioral programs for members on weight-loss medications, and integrating medical care with our proven habit-change framework. By combining these clinical breakthroughs with our digital-first community, we are uniquely positioned to lead the future of weight health care.

 

About the role

This is a key leadership role responsible for the strategic planning, execution, and oversight of all external communications to enhance our brand's market influence, strengthen corporate credibility, and shape public perception globally. Reporting to the VP Brand, this Director will serve as the chief architect of our outward-facing narrative, ensuring consistency, impact, and alignment with our greater business goals.

What you'll do

1. Brand & Market Influence Strategy

Strategic Narrative Ownership: Lead the development, governance, and articulation of the company’s core messaging and external narrative to drive brand reappraisal and create new pathways for relevance.
Market Positioning: Proactively identify and pitch story angles, leveraging culturally and socially relevant moments to generate an ongoing news engine and position the company as a thought leader in the wellness and healthcare industry.
Global Integrated Communications: Direct the implementation of comprehensive PR strategies across global markets, ensuring brand and message consistency while adapting for local relevance.

2. Strategic Partnerships & Executive Visibility

Cross-Functional Activation: Work closely with B2B and Brand Partnerships teams to ensure the brand shows up in the right places - from conferences and media rooms to on-site activations - bringing our partnerships and narrative to life in ways that build credibility, cultural relevance, and business impact
Media Partnership Management: Lead the strategy for working with key media partners and outlets to secure high-value collaborations and sustained editorial support.
Conferences & Summits: Direct the strategy and execution for the company's presence at major industry conferences and summits (e.g., HLTH, Brand Innovators CMO/CFO Summit). This includes proactively identifying and pitching speaker proposals and managing executive support on-site.
Executive Positioning: Oversee all support for senior leaders, providing thought leadership through digital content and engagement strategies.
Talent & Influencer Strategy: Collaborate closely with the Talent & Influencer team to maximize the impact of celebrity spokespeople and key influencer partners.

3. Stakeholder Trust & Reputation Management

Reputation & Risk Management: Own the monitoring and proactive management of brand sentiment and media trends to protect corporate credibility and public trust. Crisis Communications Leadership: Serve as a key partner in crisis and sensitive issues management, managing real-time situations and controlling the narrative to mitigate reputational damage. Financial & Investor Support: Collaborate with Investor Relations (IR) to ensure clear, compliant, and credible messaging during quarterly earnings, M&A, and other market-sensitive events. Operations & Agency Direction: Oversee the external agency team (H&G), providing guidance on PR strategy and ensuring all deliverables are met.   4. Measurement & Reporting

Performance Metrics: Direct strategic analytics and reporting, using data and tools to measure media coverage, brand perception, share of voice, and campaign effectiveness.
Stakeholder Visibility: Ensure key WeightWatchers coverage and industry news are shared company-wide (e.g., Newsflash) and distributed to the C-Suite and Board of Directors.

Who you are

Experience: 10+ years of demonstrated experience in external communications or PR, with a focus on wellness/healthcare beats, ideally in a global or publicly traded company setting.
Strategic Acumen: Proven ability to create, lead, and execute complex, integrated communications strategie