Sr. Director, Product Research & Intelligence

Company Description

TuneCore—owned by Believe, one of the world’s leading digital music companies—is the leading development partner for self-releasing artists to build their audiences and careers, offering an open-platform, accessible technology solution for music creators to widely distribute and earn money from their music. Before TuneCore, the only way for artists to sell their music online was by signing with a record label. In 2006, TuneCore democratized the music industry for creators by partnering directly with digital stores and streaming platforms to enable artists at any stage of their career to sell their songs online while retaining 100% of their sales revenue.

Today, TuneCore offers more than just digital distribution, including best-in-class services like publishing administration, DIY artist education programs, and a range of additional promotional services. The company is home to one of the highest artist revenue-generating music catalogs in the world, paying more than $1.2 million a day to independent, self-releasing artists around the world.

Join TuneCore as we embark on the next phase of innovation in the music industry and continue to work to make the industry a fairer and more equitable place for all independent artists.

Job Description

Job Purpose: 

TuneCore is seeking a Senior Director of Product Research & Intelligence who will report directly to the Chief Technology & Product Officer (CTPO). This role will be pivotal in driving our product strategy to improve how we leverage insights and data to understand our users, our market, and our opportunities.

The successful candidate should have a passion for building new businesses and products, along with the ability to work closely with cross-functional teams to align product decisions with strategic objectives and maximize product performance.

As the Senior Director of Product Research & Intelligence, you will lead the team that supports the CTPO in presenting product research, competitive intelligence, product engagement, and analytics insights to the entire company. You will work closely with the VP, Product to also aid in the strategic deployment of data, surveys & product market research within the Product team, facilitating a better understanding of how artists use our products and services.

By discerning what our artists desire and identifying what empowers them to make better music, become better known, make money, and advance their careers in the music industry, you will enable TuneCore to obtain actionable insights to boost revenue both domestically and internationally.

Key Responsibilities:

Strategy

1. Lead... Capturing, synthesizing and distilling actionable insights necessary to help various stakeholders make informed decisions.
2. Key stakeholder in … Assisting in larger strategy discussions related to consumer messaging, product positioning, and project prioritization.
3. Finding new strategies to drive incremental revenue across all of TuneCore’s domestic and international websites.
4. Collaborating with team members on postmortems to ensure best practices are regularly reviewed, optimized, and shared.

Research

1. Leading product research activities, including user research, competitive analysis, and industry trends, to inform product strategy.
2. Developing and maintaining a comprehensive understanding of the digital music distribution market.
3. Conducting consumer and market research on an ongoing basis, gathering key insights on competitors and larger market trends.
4. Regularly engaging with our artists to identify actionable insights for the Marketing, International, and Product teams.
5. Partnering with international team members to conduct country-specific consumer and market research.
    

Pricing

1. Regularly analyzing and recommending price changes in markets where TuneCore has a local website.
2. Conducting ongoing analysis on the impact of price changes on LTV, conversion rates, and revenue over time.
3. Supporting research and making pricing recommendations for all TuneCore products as we launch in new markets/currencies.
    

Performance Analysis

1. Establishing and maintaining product performance metrics and KPIs.
2. Working with the Product, Engineering, and Data teams to implement, analyze, and interpret user behavior and market trends.
3. Sharing insights and recommendations with stakeholders and senior leadership to guide decision-making.

Qualifications

Educational Background and Experience

1. Bachelor's degree or