Senior Brand Manager, U.S. Baby Commercial Strategy

Kenvue is currently recruiting for:

Senior Brand Manager, US Baby Commercial Strategy

Who we are

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson’s and BAND-AID® Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to: Commercial Head of US Baby Care

Location: Kenvue is currently in the process of moving its Global Headquarters from Skillman, NJ to Summit, NJ.  This role is based in Summit, NJ but there may be a period of time during the transition that you must report to Skillman, NJ.

Travel %: 25%

Pay: $119,000 - $205,850

What you will do 

The Senior Brand Manager will lead the US growth ambition of AVEENO® Baby & Kid’s Care, the #1 Therapeutic Brand in the category. In this capacity, they will be responsible for the design of a consumer-centric strategic vision, in-depth portfolio management and robust activation plan across our national and retail landscape. This candidate will play a critical member on the Baby Care leadership team, work cross-functionally with our local and global partners in service of the US market needs and lead a team of direct reports to achieve our goals.

Key Responsibilities

·       Can develop, lead, and execute business and strategic plans to meet future needs and expectations for the Franchise, including monitoring market dynamics to develop and/or change strategic and tactical marketing plans. 

·       Achieves sales, consumption, and share objectives for the Franchise

·       Can guide the development of current and/or future forecast for all brands within the Franchise and updates throughout the year; supervising budget to support financial objectives. 

·       Partners with advertising, PR and influencer agencies to set communication strategies and develop integrated campaigns that maximize consumer reach and business results.

·       Leads the commercialization and in-market execution of product launches; including partnering with sales management to plan and execute retail programs; providing support for future pipeline development, partnering with innovation team to ensure proper insights, ideation, positioning and subsequent hand-off to brand team for launching. 

·       Leads cross-functional teams that may include R&D, Sales, Graphics, Packaging, Market Research, Finance, and Operations to develop and manage marketing objectives, goals and strategies. 

·       Plans and directs the performance of 2 direct reports: motivates employees, assists in goal setting and coaching, provides development and growth opportunities, leads performance feedback, addresses issues and resolves problems. 

·       Creates a high-performance culture tha