Director of Communications - Global Content Marketing North America & UK

About our Team:

LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today’s top model creators for each individual legal use case

About the Role:

The Director, Communications and Global Content Marketing will develop and implement a comprehensive, integrated communications plan to support the LexisNexis North America & UK (LNNAUK) business unit. This role requires strong strategic thinking and planning, messaging, marketing, and reputation management skills with experience working closely with C-level executives to shape and drive an innovative communications agenda. This communications professional will be responsible for executive communications, speeches, product and technology thought leadership in public relations, crisis/change management communications, and employee communications. This role also oversees the strategic development and execution of content marketing focused on AI and technology leadership, product superiority, and customer outcomes in support of company business objectives.

Reporting to the VP, Communications and Global PR for LexisNexis Legal & Professional, this individual will join a global communications team and develop a dynamic, proactive, and forward-leaning business, technology, and product narrative that enhances the company’s reputation as a legal AI innovation leader. This individual will have a dotted-line reporting relationship with the CEO of LexisNexis North America & UK & Ireland, be an extended member the LNNAUK senior leadership team, and support all aspects of corporate communications for this team. Critical to the role will be the ability to provide strong Communications leadership to stakeholders; create, develop and execute communications programs independently; develop a global content marketing strategy that optimizes AI thought leadership and resonates with customers; and create content for various channels effectively leveraging the concept of extreme reuse.

The successful candidate will thrive in our fast-paced environment with the ability to work seamlessly across stakeholder groups in North America, UK, and globally. Candidate must partner closely with stakeholders to understand advanced technology, product and service offerings as well as customer needs to keep focus on a superior customer experience. This candidate will have experience working with traditional mediums and digital and social formats. S/he will have a passion for AI, excellence in delivering results, and a proven track record of driving forward-thinking narratives.

Responsibilities:

Public Relations and Content Creation:

• Develop strategic public relations programs and execute corresponding media and content campaigns and initiatives

• Develop and maintain strategic content marketing calendar that champions customers and tells the story of the company’s AI innovation, technology thought leadership, and product superiority

• Develop, edit, and contribute to content creation including bylines, blog posts, video content/scripts, and other thought leadership-oriented materials, leveraging extreme reuse

• Craft and disseminate press releases, holding statements, media responses & FAQs, media pitches, social media content and executive speeches/talking points

• Drive conference, trade show, award press materials and interviews

• Conduct daily media monitoring/analysis of media coverage and industry trends

• Contribute to development and regular maintenance of company messaging

• Manage media relationships and support pre- and post-interview processes

• Coordinate internal spokespeople to implement related initiatives and campaigns

• Align public relations initiatives with Technology/Product/Segment Marketing to ensure that thought leadership messages are promoted through public relations initiatives as appropriate

• Collaborate on crisis preparedness materials and work with all stakeholders in the event of a crisis to contain quickly and reduce negative impact, including holding statements, FAQs and web/social