Graduate Program, Field Marketing

Company Description

As a Graduate in Field Marketing, you'll be focused on Field Marketing and Collegiate Marketing based out of Santa Monica. You will help shape strategies to build the local face of our global brand. You will focus on supporting regionalization and innovation across our 5 regions. Initiatives will involve supporting the creation of Red Bull sports and culture events that celebrate hyper-local traditions, iconic landmarks and local playgrounds (surf, skate, snow, hip-hop, dance). You'll contribute to the development and execution of strategies that strengthen local relevance, collaborating with sales and marketing teams. This role offers a diverse experience in marketing, stakeholder engagement, and market coaching.

Job Description

REGION FIELD MARKETING

Work with region and national team to measure impact and return on investment in Third-party Events across Sports and Culture

Support the build and roll-out of an internal system to measure the impact and success of Field Marketing

Create a system in partnership with the Region Field Marketing teams to track engagement and trial across key Opinion Leaders and local micro creators

Connect with the consumer in the field, conducting regular shadowing of the collegiate brand ambassador team (Student Marketeers) to understand consumer sentiment around product and consumption occasions

Collaborate with the Region Field Marketing teams, strengthening brand standards and sharing what success looks like in the field

MARKET INNOVATION

Understand the latest generational trends by conducting research in partnership with our region Field Marketing teams

Support the national business planning process by linking national and local ideas during the annual business planning process

Participate in field meetings to promote integration and exchange insights and success stories to enable field innovation

Foster cross-marketing in the field by ensuring synergies with trade and marketing initiatives with a focus on the collegiate sales universe

COLLEGIATE MARKETING

Ideate and share best practices on how to bring the brand to life in the field by supporting activations/ big moments (i.e. Off to College campaign, Red Bull Tetris (Global gaming event), etc.)

Build and collect resources to best roll out key activations, events, and instructions

Work cross-functionally with the Region stakeholders to ensure 360-marketing activations through the fall semester

Support core Student Projects and be the liaison between the production partners and event teams

Recap projects and measure the success of the program to present to leaders and region teams

Collaborate with the cross-functional teams, creating processes and driving excellence in the Red Bull Tetris National Final

Qualifications

Proven excellence in academic pursuits

A history of pursuing personal passions, extra-curricular achievements

Strong verbal and written communication skills

Bachelor's degree (completed by July 2025)

Relevant work or internship experience is a plus

Experience with Microsoft Office (Outlook, PowerPoint, Word, Excel)

Fluent in English (written, spoken); additional languages considered a plus

Additional Information

The salary for this position is $70,000

Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.