Field Marketing Manager

Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. More than 3,500 customers, including Atlassian, Jersey Mike’s, NBCUniversal, Shopify, and Under Armour, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. 

As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.

About The Role & Team

The NAMER Field Marketing Team is responsible for developing regional marketing strategies that contribute to company revenue through driving pipeline and accelerating sales opportunities within the North America (including Canada & LATAM) market. We are looking for a data-driven individual to own the regional marketing strategy, drive cross-functional collaboration, build alignment and relationships with key stakeholders, and deliver exceptional excellence across programs and events to support regional priorities.

As a Field Marketing Manager, you will:

• Own the creation and execution of a comprehensive regional Marketing strategy for the East Region in NAMER. 
• Partner with Account-Based Marketing (ABM) to align strategies and ensure the success of account-specific initiatives.
• Organize third-party, and first-party events, including online events and in-person events that drive MQLs and sales pipeline, as well as bespoke events for high-priority accounts.
• Build engaging onsite activation, automated email campaigns, and landing pages to achieve registration and attendance goals. 
• Leverage data and insights to understand regional nuances, identify gaps/opportunities, define target audiences, explore new markets, and report on impact. 
• Build strategic relationships with Sales Teams. Working closely with sales leaders to identify gaps and opportunities, define target audiences, develop content ideas, explore new markets, and create cohesive plans that align with regional goals.
• Collaborate tightly cross-functionally with teams like; SDRs, Partner Sales Managers, Campaigns, Partner Marketing, Comms/PRs, and others to establish Amplitude as the leading #1 Digital Analytics Platform across the East Region in NAMER.
• Share best practices and insights from the region with other markets across the US, Canada & LATAM.

You'll be a great addition to the team if you have:

• 5+ years of field marketing experience managing and executing a regional marketing strategy including in-person and online events.
• Deep understanding of demand generation and ABM strategies and how events contribute to broader marketing and sales goals.
• Proven track record of having worked in a high-growth B2B SaaS environment with a “builder” mindset.
• A passion for metrics and data with a strong ability to provide insights, and analyze programs and campaign performance to influence decisions.
• Self-starter with a desire to thrive in a fast-paced growth environment.
• Exceptional project management skills, with a track record of meeting deadlines and managing multiple projects simultaneously.
• Experience working with global teams and external partners, with a proven ability to build collaborative relationships both internally and externally.
• Strong communication and interpersonal skills, with the ability to work effectively across multiple stakeholders.
• Experience working with Marketo and Salesforce preferred.
• Ability to travel 25-35% of the time for events.

Who We Are

The Company: Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we’re tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view.