Lead, Advanced Analytics, Omnichannel

Job title: Lead, Advanced Analytics, Omnichannel

Grade: L3-2

Hiring Manager: Steven Smith

Location: Morristown, NJ

About the Job

Ready to push the limits of what’s possible? Join Sanofi in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world.

Currently, Sanofi has the most robust pipeline and forthcoming product launches in the company’s history. As the next phase of our Play-To-Win strategy, Sanofi must appropriately support this pipeline to materialize our vision of delivering scientific miracles to patients worldwide. Thus, modernizing the Sanofi operational structure is also required. In line with this, project DRIVE is shepherding change throughout the organization and created the development of the Go-to-Market Capabilities (GTMC) team within the company.

The new GTMC organization is charged with delivering best-in-class capabilities to bring speed and increased value to commercial operations. It will refine priorities across products, markets, and the pipeline through dynamic resources allocation and efficiencies. Silos between business units and duplicative and overlapping resources will be replaced with standardized processes and tools. Operating with a One Sanofi mindset and entrepreneurial spirit, GTMC will accelerate and improve key capabilities to do more with less and facilitate the best-informed strategic decision making across the organization.

The GTMC organization aims to:

• Centralize Go-to-Market operational tasks across GBUs

• Standardize best in class capabilities, strengthen global support, and implement a better vertical reporting structure within GTMC from local to global

• Define ways of working, bringing clarity on the interactions across GBUs, Digital, and Commercial executional support teams from Sanofi hubs to optimize process excellence and efficiency

The Lead, Advanced Analytics, Omnichannel will perform analytics initiatives across all digital channels, responsible for presenting media channel performance and integrated insights to leadership. This individual will be an integral partner to Sanofi brand teams and the Media teams across all in-line indications. This individual will also be a critical member of the Advanced Analytics team, partnering with Advanced Analytics and Marketing Effectiveness Analytics leads to assess and improve promotional effectiveness across all media channels.

We are an innovative global healthcare company with one purpose: to chase the miracles of science to improve people’s lives. We’re also a company where you can flourish and grow your career, with countless opportunities to explore, make connections with people, and stretch the limits of what you thought was possible. Ready to get started?


Main Responsibilities:

Act as strategic partner to Sanofi Media and Omnichannel teams in understanding channel performance, assessing new tactics, and pushing forward omnichannel initiatives:

• Partner with Media team to develop and execute short and long-term measurement plans for proposed campaign tactics

• Work closely with Media and Omnichannel teams and agency partners to assess and inform campaigns’ technical measurement and data requirements (e.g. tagging, web analytics coding)

• Support launch of new tactics by informing the setup and design of A/B testing, other case control studies and/or deep dive analyses to understand business needs

• Drive integration of omnichannel dynamics with broader analytics activities to help paint full picture of marketing execution and customer engagement

Lead development and maintenance of KPI reports for performance by channel (Display, Streaming, OLV, Social, Search, Web, Email):

• This includes liaising with external data aggregation and reporting partners as well as creating internal dashboards to help further synthesize information and enable business decisions

• Engage with agency partners to ensure insights are based on reliable, high-quality information and weave in context surrounding media execution strategy

Partner with Brand and Advanced Analytics teams to deliver high quality analytical deliverables across all areas of the business:

• Collaborate on ad-hoc national and sub-national analyses to proactively identify areas of opportunities and threats, leveraging marketing tactic effectiveness, salesforce execution and customer adoption metrics

• Consult with broader analytics team to ensure consistency of business logic across all analytical deliverables

• Collaborate with Data Managem