Senior Manager, Platform Growth

Summary

Chobani is looking for a curious, self-starter to drive both day-to-day execution and strategic point-of-view formation for our naturally functional platforms— Core, High Protein, Zero Sugar, and Less Sugar – each at a different stage of growth and each presenting distinct strategic challenge. The right candidate brings a sharp point of view on execution and demonstrated experience driving strategic influence—translating data into actionable workstreams, coordinating cross-functional execution with precision to shape where we go next. 

Responsibilities

Portfolio Ownership & Strategic Leadership:

• Lead comprehensive strategy and execution for the entire roasted coffee product portfolio, including packaging updates, product evolution, and sales support
• Drive long-term portfolio roadmap aligned with company growth objectives and market opportunities
• Manage product lifecycle from development through discontinuation

Innovation & Product Development:

• Develop and manage a robust innovation pipeline for roasted formats, from consumer insight generation through concept development to full-scale launch
• Lead cross-functional innovation teams to identify white space opportunities and bring differentiated products to market
• Establish innovation frameworks and stage-gate processes to ensure disciplined product development

Channel Strategy & Go-to-Market Excellence:

• Ensure strategic alignment across all channels (retail, café, e-commerce) for product launches, pricing, and positioning
• Partner with business unit leads to develop and execute comprehensive go-to-market strategies
• Create clear, concise, and compelling product positioning and messaging tailored to specific customer segments and channels

Pricing Strategy:

• Own and develop cohesive pricing architecture across all channels, balancing profitability targets with competitive positioning
• Conduct regular pricing analyses and recommend strategic adjustments based on market dynamics

Performance Management & Analytics:

• Track and analyze product performance using advanced analytics, translating insights into actionable strategies that drive growth
• Establish and monitor KPIs across the portfolio, using data to optimize product mix and inform future development
• Present regular business reviews to senior leadership with strategic recommendations

Cross-Functional Leadership:

• Partner with R&D, marketing, sales, operations, and supply chain to ensure seamless product commercialization
• Lead cross-functional teams through complex product launches and initiatives
• Build strong relationships across the organization to drive alignment and execution excellence

Sales Enablement:

• Develop comprehensive sales tools and resources including sales decks, training materials, competitive intelligence, and product education
• Partner with sales leadership to ensure field teams are equipped to effectively sell and position products
• Conduct regular training sessions and create ongoing enablement content

Customer & Market Intelligence:

• Build and foster relationships with key customers to enhance product offerings and inform roadmap development
• Stay current on competitive landscape, consumer trends, and category dynamics
• Serve as the voice of the customer within the organization
   

Requirements

• Bachelor's Degree
• 7+ years of progressive experience in product strategy, brand management, or product management
• 4+ years of experience in CPG
• Deep understanding of coffee or beverage categories, including product development and consumer behavior
• Proven track record of successfully leading product portfolios and driving measurable business results
• Strong analytical capabilities with experience using data to drive strategic decisions
• Excellent project management skills with ability to lead multiple complex initiatives simultaneously
• Outstanding communication and presentation skills, with experience presenting to senior leadership
• Demonstrated ability to influence and lead cross-functional teams without direct authority