starpower- Associate Director, HCP and Patient Influencer Marketing

Working at Real Chemistry and in the healthcare industry isn’t just a job for us. We got into this field for different reasons, but we all stay for the same reason – to uncover insights, make meaningful connections, infuse creativity, and improve the patient experience by transforming healthcare through AI and ideas.

Real Chemistry creates the world around modern therapies with over 2,000 talented professionals, and for the last 20+ years has, carved out its space at the intersection between healthcare, marketing and communications, data & AI, and the people at the heart of it all. We work with the top 30 pharma and biotech companies and are built for uncommon collaboration—we believe we are best together, bring together experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be. This one-of-a-kind model allows us to work in a way that better reflects how people experience healthcare—all with the intent to transform healthcare from what it is to what it should be. But we can’t do it alone – you in?

We are looking for an Associate Director, HCP and Patient Influencer Marketing to join our growing starpower team!

About starpower

starpower is an Influencer and Culture Marketing Agency powered by technology, strategy, and creative.  The starpower team creates effective Pop Culture partnerships by aligning industry-leading strategies, with our unique network.  We specialize in partnering with brands to break through the noise and drive results that resonate with consumers.

Overview: A thought-leader and trusted advisor, you will support HCP and Patient Influencer marketing strategy development and campaign execution on behalf of starpower clients in the health & wellness categories. 

This is a hybrid role, based in our New York office or remotely within the US, depending on team and business needs.

What you'll do:  

• Educate clients and internal teams about the value of working with online Influencers in the HCP, Patient and Lifestyle space

• Understand and communicate Influencer best practices for building relationships, campaigns, including pitching, payment, measurement, and FTC guidelines

• Understand the nuances and best practices of working in the pharmaceutical landscape especially with HCP and patient influencers.

• Manage day-to-day Influencer campaigns with the team, being our client lead and working with the team to ensure deadlines are hit, work back plans are curated, and collaborating cross functionality with other specialty teams (ie paid, social, creative, etc.).

• Think creatively beyond sponsored content, leveraging earned, owner and shared media in addition to paid.

• Oversee execution of multi-pronged influencer campaigns, including Influencer identification, negotiation, contracting, legal and regulatory approvals/compliance, campaign execution and reporting/measurement

• Maintain consistent knowledge of client and landscape, generating original ideas to amplify their efforts through Influencer marketing

• Understand key competitors and their business strategies

• Understand and provide thought leadership on Influencer, healthcare and cultural trends and issues

• Identify and pitch new opportunities based on industry landscape to help drive organic client growth

• Provide senior level counsel to clients and manage and mentor junior team members, ensuring quantity of work and timely client deliverables

General/Client Service

• Provide top tier client servicing, educating clients as needed through the influencer campaign process in healthcare

• Lead client communications and support in selling in ideas from meeting prep to follow up to Q&A and revisions

• Attend regularly scheduled and sporadic client conference calls

• Attend in-person meetings with clients and agency partners

• Participate in planning sessions from ideation to tissue session to final presentation

• Participate in business pitches, presentations to clients and prospective clients

• Assist in the overall growth of the agency, including new business & networking

What you should have:

• 6+ years of experience in a role with experience driving Influencer marketing

• Deep understanding of the pharmaceutical influencer landscape, specifically experience managing HCP and Patient campaigns.

• Understands FMV and Regulatory requirements for working with influencers in healthcare