Senior Product SEO/GEO Strategist

Who We Are

Welcome to TELUS Digital — where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS, one of Canada’s largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture.

In January 2023, TELUS Digital acquired WillowTree, creating a combined firm with service offerings spanning Customer Experience and Digital Solutions.

With a global team across North America, South America, Central America, Europe, and APAC, we offer end-to-end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering.

From mobile apps and websites to voice UI, chatbots, AI, customer service, and in-store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences that meet customers wherever they are — all backed by the secure infrastructure and scale of our multi-billion-dollar parent company.

Location & Flexibility

Are you a tenacious problem solver, tinkerer, and can you thrive in ambiguity? Our Product SEO & GEO Strategists are integral parts of our Marketing team at TELUS Digital. To help retain our deep culture of collaboration, this Senior role will maintain an in-office presence in a hybrid capacity (Tuesdays, Wednesdays, Thursdays). This role can be located in Boston, MA, Columbus, OH, Charlottesville, VA, or Durham, NC. 

The Opportunity

Our Senior Product SEO & GEO Strategist will help shape how SEO, Generative AI Engine Optimization (GEO), and App Store Optimization (ASO)  integrates into WillowTree project work, regardless of what platform people begin their search journey. The days of keyword optimization as a primary lever are over. We view Search Everywhere Optimization as an extension of UX that may boost organic traffic, but more importantly drives qualified, converting users. 

You'll play an integral part on cross-functional project teams and support business development efforts as capacity allows. You’ll conduct site audits, build requirements, drive content strategy, and shape our product team’s strategy for SEO and GEO. You’ll mold best practices for both clients and internal teams, analyze search traffic behavior, recommend audience segmentation strategies, and influence AI Search tactics. Additionally, you'll serve as the primary point of contact for SEO- and GEO-related client questions.

Responsibilities

• Evolve with the AI Search landscape as new tools & methodologies are developed around AEO/GEO, and Generative AI models.
  Develop & deliver exec-level presentations that highlight SEO, ASO, and GEO insights, technical enhancements, content recommendations, training materials, etc., for internal and client teams
• Conduct technical SEO, GEO, and ASO audits with prioritized recommendations that interweaves with a product team’s roadmap of ongoing feature development work
• Develop custom technical SEO requirements, such as Schema Markup recommendations and 301 redirect maps, for Engineering teams to implement
• Build & maintain custom technical requirements that keeps up with industry changes & best practices that can be leveraged by the broader SEO team
• Design and implement automated regression tests with Test Engineers across multiple environments to identify site issues that impact SEO
• Collaborate daily with cross-disciplinary teams such as Engineering & Test Engineering, Analytics, Design, Content, Strategy, and Research to create an amazing product experience for our clients
• Drive audience & topic research for both SEO & ASO projects to influence content strategies for the client backed by data that looks way past just keywords
• Conduct client competitor research to develop meaningful, quantitative, and qualitative insights that drive an SEO Strategy but also directly ladder up to a client’s business goals.
• Design reporting dashboards with event tracking, custom formulas, and segmentation in partnership with Analytics Architects that drive business impact and ladder up to clients’ business objectives
• Drive strategy for the product teams with a ‘data-driven mindset’ using analytics and other SaaS tools to better drive qualified traffic and enhance the conversion rate that directly drives client business impact
• Monitor SEO, GEO, and ASO industry trends to inform new strategies while also avoiding